Best Use of Social Media for the London 2012 Olympics
The London Games were deemed the first “social Olympics” as every winning moment was captured instantly and shared with millions. Brands were able to go beyond traditional advertising and join the conversation about the games in a meaningful way. This award honors the best use of social media by a brand for the London 2012 Olympics.
Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.
Winner
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Nike Greatness
Produced by: Wieden+Kennedy Shanghai
London 2012 set the stage for the biggest Olympics in IOC history, and Nike had big ambitions: to be the most shared and talked about brand around the world. Our approach was to disrupt the Olympic landscape by challenging the conventions of greatness on the biggest sporting stage—and in doing so, inspire and enable the next generation of athletes.
Finalists
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NBC Olympics
Produced by: NBC Olympics
Known as the first “Social Olympics,” the 2012 London Games set the bar for how notable events are covered by media, brands, athletes and consumers alike. As the official U.S. broadcaster of the Olympics, NBC embraced the opportunity to deliver compelling stories via five social platforms, across multiple screens.
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BP Team USA: Using Social to Win Gold
Produced by: Social@Ogilvy
At the Vancouver 2010 Winter Olympics, BP announced its long-term sponsorship with the USOC and Team USA, which would extend through the 2016 Summer Games. As BP continued to work diligently in the Gulf of Mexico, it remained committed to its sponsorship with Team USA and its athletes. For the London 2012 Summer Games, BP sponsored nine Olympic and Paralympic ...
