Best Use of Social Media For Music
The age of Pandora, Spotify and SoundCloud is upon us. Queues around the block from a record store have now translated to eagerly attentive followers who wait at any moment for their favorite artist or band to tweet a new song, post a new music video to Facebook, or create a new playlist on Spotify. Brands are now flocking to the top social music platforms to find consumers and share relevant music that can connect them with their products or services. This award honors the best use of music in a social media campaign by a brand.
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Produced by: MTV World, Intel and OMD
The Music Experiment” was a series of social media-driven, free, live shows held at secret locations in four select cities nationwide. The experience began at musicexperiment.com, where fans engaged with high-altitude, interactive maps hinting at the ticket pick-up location of 4 hidden shows. Fan tweets using #musicexperiment incrementally zoomed in the maps, geo-targeting the location of the tickets ...
Produced by: OMD
We partnered with Spotify to create a Music Apps Hack Weekend that would build new opportunities for brands to play in the music space. Out of 300 applicants we invited 150 hackers from all over the world to come to New York City’s SPIN Ping Pong club for one weekend in February to build breakthrough music apps alongside six major ...
Produced by: MAC Presents
Green Day’s “Numero Uno Fan” contest generated more than 165,000,000 social impressions and 179,000 social actions by rewarding fans for engagement, using technology from PunchTab. Fans were encouraged to complete various social actions. Each action earned fans points to move up a leader board and toward the grand prize: tickets to the Green Day concert at Irving Plaza in ...
Produced by: VH1
Founded in 1997, the VH1 Save The Music Foundation is a non-profit organization dedicated to restoring music education in public schools. In an ongoing effort to raise the public’s awareness about the importance of music as part of each child’s complete education, the VH1 Save The Music Foundation teamed up with popular location-based social networking site, Foursquare, to hit ...
Produced by: OMD
To promote Intel's new product, the Ultrabook, we partnered with Pandora to engage our target. Intel’s ‘Inside the Music’ program gave Pandora users the first-ever opportunity to understand how Pandora serves up its tracks, lifting the hood on the Music Genome (Pandora's proprietary taxonomy of music DNA). When users “thumbed-up” a track, they were served an Intel branded message promoting ...
British pop band The Wanted is harnessing the power of Twitter to drive PR and fan relations for the up and coming teen artists. On February 6, 2013, The Wanted used Livestream’s Twitcam, a live streaming platform on Twitter, to announce the arrival and sneak peek of their new album and debut of their new reality show on E! Television ...