Best Use of a Mobile App in a Campaign

Archived from the 5th Annual Shorty Industry Awards

Winners

CONAN Sync App - it's techno-magic

Produced by: Turner Entertainment Networks

Are you Team Coco? Sure you are. So check out your mobile options for keeping up with the latest from Conan O'Brien & crew. It's like having a teeny-tiny late-night talk show with you at all times‚ all in a sexy techno-gizmo that vibrates! The Team Coco apps for iOS & Android lets fans experience CONAN on TBS in a whole new way -- live TV on two screens. Use the 'Sync' feature to receive app-exclusive content and conversation in real-time while watching the show. Of course, the apps also have the full episodes fans want, plus all the latest video clips, photos, web exclusives and more. It's the all-access Team Coco experience fans have been waiting for - available now! The Challenge: Many Millennials think of AT&T; as a big, impersonal company. CONAN, Turner and AT&T; set out to show otherwise: AT&T; has the most powerful network, and can enable richer mobile experiences. The strategy for the Team Coco Tablet App: provide ATT with a customized, 2-screen opportunity, while offering consumers an innovative content experience. Through Audio Content Recognition (ACR) technology, and audio fingerprinting, the Team Coco App syncs with live and DVR TV, allowing real-time interactivity. The Conan Sync App launch included a very funny custom “How-To” video, On-Air content integration, and promo flight which aired online, on iTunes and on VOD. The Team Coco Tablet App (available for Apple and Android), delivers exclusive live content in sync with the show - the first of its kind for a late night talk show. The App can also sync with DVR’d episodes of CONAN, episodes streaming online or even full episodes playing within the App itself. Conan unveils great coffee table books and Andy follows along on the Team Coco tablet app. (on-air demo of sync app). When users “Sync”, they can see complimentary content, commentary, cutting-room floor clips, rehearsal footage or bonus content created specifically for the App – all coordinated to the episode they are watching. The App includes engagement prompts (trivia questions and social features) to interact with other viewers via Facebook and Twitter. To promote AT&T; as its launch partner, TBS created new ways to interact with the AT&T; brand by unlocking exclusive CONAN content triggered to display during AT&T; commercials. With over 97% of CONAN viewers engaged within the social graph, the Team Coco Tablet App gives fans what they want and also allows TBS and advertisers to interact with an engaged target audience like never before. AT&T;’s sponsorship of the Team Coco Tablet App successfully received approximately 40,000 consumer downloads in the first few months, with usage continuing to grow.

Finalists

Storage Wars Fan Challenge App

Produced by: A&E Television Networks

For the Season 3 return of Storage Wars, we set out to drive tune-in and continue to grow the near-saturated audience base. Our overall objective was to gamify Storage Wars and extend the linear broadcast to the second screen. Storage Wars Fan Challenge App was a multi platform experience, accessible on the web, iphone, ipad and android devices. It provided a parallel and synchronized layer of interactive companion content to the viewing experience. During premiere episodes, viewers were able to select teams and bid along in real-time (the more accurate the bid, the more points they received). When cast members won lockers in show during the linear broadcast, players on the app won points based on their team status. This was the first ever linear storyline that directly affected points in an app. Players also answered trivia and polls to win additional points. Additional engagement opportunities were found in new photo galleries, show recap videos, episode promos and cast bios. A&E was one of the first cable networks to create a multi platform synchronized app. It garnered considerable press attention and showed that A&E is a leader in innovative social TV and app development. We delivered relevant content directly to viewers during pertinent times as they watched our show. We received over 40,000 total downloads and successfully attracted the gaming audience, obtaining an excellent 23:48 average time of engagement per user (weekly). The 10:00p and 10:30p episodes of Storage Wars Season 3 debut ranked #1 and #2 (respectively) among A25-54 and A18-49 in entertainment cable prime (i.e. excludes the NBA on ESPN). A&E finished as the #1 entertainment cable network in the 10p hour across the key A25-54, A18-49 and P2+ demos for the night and built in all demos from the previous season.

Shahs of Sunset on Bravo Now

Produced by: Bravo

Bravo Now is a first-of-its-kind second screen companion-viewing app for mobile handsets and tablets pushing bonus content that is synchronized to Bravo programs encouraging fans to engage with the show, Bravo’lebrities and other fans. In this latest release, Bravo expanded the deep, companion viewing experience from event only basis to become a staple offering on every episode for every original series on Bravo. Fans can now access exclusive bonus content, join a curated social conversation based on the topics and themes from the episode as opposed to just the latest tweet, catch up on the talent blogs and video.. Bravo supported this new release by cross-promoting this latest innovation on-air, online, on mobile, across social media was selected by iTunes as a featured app for several times.With the return of Shahs of Sunset for a second season, one of networks hottest new series, Bravo saw an opportunity to create a dynamic and interactive experience that gave fans a deeper way to engage with the show. A weekly, live, social conversation hosted by one of Bravo’s ultimate insiders – Andy Cohen’s assistant Daryn Carp anchored Bravo Now’s Shahs of Sunset experience. Each week, Daryn took fans on a behind the scenes journey interviewing producers and cast members about their reactions after watching the real-life events captured in the show. Did a major fight just go down between Asa and GG? Bravo Now users got to see the cast members’ immediate reactions during the broadcast. The hosted experience continued throughout the week as fans submitted questions to Daryn via twitter about what they wanted her to find out. These questions were then answered during the following week’s episode. Excited fans later re-tweeted the answers to their questions – amplifying the conversation around the show. Producer fun facts gave fans details about how some of the seasons’ explosive moments were captured and what happened when the camera’s weren’t rolling. The experience seamlessly integrated behind-the-scenes video content with polls, trivia, photos, and social calls-to-action. The new Shahs of Sunset experience was a big success! Page views per visitor increased 88% compared to Bravo’s most social show, The Real Housewives of Atlanta, and time spent in app increased by 17%. Overall page views also increased by 7% versus the earlier release. Bravo’s affluent audience craves a deeper connection with the shows and talent; and this app gives Bravo a dynamic new platform to engage fans during the show and share their reactions, comments and passion. As a result of the success of this campaign, Bravo continues to increase the depth and breadth of second screen content and remain a leader in social interaction and fan engagement across all devices.

Ford's #FusionFNO for Fashion's Night Out

Produced by: ICED MEDIA

#FusionFNO On Fashion’s Night Out (FNO), Ford launched a multi-channel disruptive program embracing the Fusion of Technology and Design. As Uber's first-ever brand partner, Ford launched a branded user interface on the application and offered Fashion's Night Out attendees the ability to summon a brand new Ford Fusion, custom-designed by Rebecca Minkoff, and experience the automobile firsthand while enjoying VIP transportation to the brand's offline event. Through key partnerships with leaders in technology (Uber) and design (Rebecca Minkoff), #FusionFNO allowed Ford to tap into a built-in audience of qualified fashion-interested handraisers while positioning the new Fusion as the embodiment of Technology and Design. Leveraging Uber’s proprietary GPS technology coupled with our hyper-targeting on Facebook and Twitter resulted in an innovative use of granular targeting to maximize reaching qualified handraisers locally.This holistic program proved successful in positioning the Ford Fusion at the epicenter of convergence for online and offline consumer-centric dialogue on Fashion’s Biggest Night. Through industry accolades from Mashable and FOMO on Twitter and Instagram the partnership with Uber solidified Ford’s reputation as a leader in technology. The partnership with sought-after designer Rebecca Minkoff lent relevance to Ford’s overall involvement in Fashion’s Night Out and reinforced the Fusion as the definitive vehicle for fashionable New Yorkers. #FusionFNO Uber The Uber program positioned Ford as a first-mover in hyper-local targeting #FusionFNO Rebecca Minkoff Partnering with one of the most sought-after designers, Rebecca Minkoff, increased the program relevance and allowed Ford to tap in to a qualified audience of fashion-interested contemporary women #FusionFNO Instagram The #FusionFNO Instagram feed provided opportunities to visually enhance the microsite, combining technology, fashion, design and user sharing capabilities. #FusionFNO Facebook Facebook amplified hyper-local targeting scaling the program to fashion-interested consumers in Baltimore, Boston, Philadelphia, and NYC resulting in 173% more impressions than originally forecasted #FusionFNO Microsite Mobile optimized microsite allowed consumers to view and share dynamic real-time content aggregation from Twitter and Instagram

Current Entries

CONAN Sync App - it's techno-magic

Produced by: Turner Entertainment Networks

Are you Team Coco? Sure you are. So check out your mobile options for keeping up with the latest from Conan O'Brien & crew. It's like having a teeny-tiny late-night talk show with you at all times‚ all in a sexy techno-gizmo that vibrates! The Team Coco apps for iOS & Android lets fans experience CONAN on TBS in a whole new way -- live TV on two screens. Use the 'Sync' feature to receive app-exclusive content and conversation in real-time while watching the show. Of course, the apps also have the full episodes fans want, plus all the latest video clips, photos, web exclusives and more. It's the all-access Team Coco experience fans have been waiting for - available now! The Challenge: Many Millennials think of AT&T; as a big, impersonal company. CONAN, Turner and AT&T; set out to show otherwise: AT&T; has the most powerful network, and can enable richer mobile experiences. The strategy for the Team Coco Tablet App: provide ATT with a customized, 2-screen opportunity, while offering consumers an innovative content experience. Through Audio Content Recognition (ACR) technology, and audio fingerprinting, the Team Coco App syncs with live and DVR TV, allowing real-time interactivity. The Conan Sync App launch included a very funny custom “How-To” video, On-Air content integration, and promo flight which aired online, on iTunes and on VOD. The Team Coco Tablet App (available for Apple and Android), delivers exclusive live content in sync with the show - the first of its kind for a late night talk show. The App can also sync with DVR’d episodes of CONAN, episodes streaming online or even full episodes playing within the App itself. Conan unveils great coffee table books and Andy follows along on the Team Coco tablet app. (on-air demo of sync app). When users “Sync”, they can see complimentary content, commentary, cutting-room floor clips, rehearsal footage or bonus content created specifically for the App – all coordinated to the episode they are watching. The App includes engagement prompts (trivia questions and social features) to interact with other viewers via Facebook and Twitter. To promote AT&T; as its launch partner, TBS created new ways to interact with the AT&T; brand by unlocking exclusive CONAN content triggered to display during AT&T; commercials. With over 97% of CONAN viewers engaged within the social graph, the Team Coco Tablet App gives fans what they want and also allows TBS and advertisers to interact with an engaged target audience like never before. AT&T;’s sponsorship of the Team Coco Tablet App successfully received approximately 40,000 consumer downloads in the first few months, with usage continuing to grow.

Sync: Social TV Advertising with Shazam

Produced by: never.no and Shazam

never.no’s ‘Sync’ is a unique toolkit for syncing ad content and creating robust two-way engagement between television and second screen applications. The first toolkit of its kind, Sync enables broadcasters and advertisers to realize the potential of the second screen for expanding a campaign’s reach and power, opening the door for creative new ways to use advertising and giving broadcasters a concrete, measurable way to monetize their investment in Social TV. During The X Factor UK finale, British broadcaster ITV aired interactive Intel advertisements leveraging the Shazam App to promote the new Ultrabook™ convertible laptop. TV viewers sent in their Christmas messages via Shazam on their second screen devices for a chance to star in a specially adapted version of Intel’s ‘London Train’. The submitted real-time user-generated content was compiled and moderated using never.no’s technology before being displayed in the Intel commercial break after The X Factor finale. The Intel Ultrabook™ commercial is one of the first adverts in the UK to invite people to interact directly with a commercial in order to play part of the following advert – particularly one that is produced “on the fly” and aired within such a short timeframe. There are 13 million people who use the Shazam service in the UK, making it the perfect App to engage a large audience with the campaign. When viewers used Shazam to tag the spot, they were directed to a page within the app where they could send personalized Christmas messages to friends and family along with a photo from Facebook. The aim of advertisements is to get the audience to look and visually engage with the advert. By allowing viewers to interact in realtime, the audience is now paying attention. They want to take part and watch the follow up advert to see if they’ve been featured. In addition, an Intel microsite gave viewers the option to share their messages via Facebook and Twitter, watch the advertisements online, and enter competitions. Having an advert go to air and ask viewers to use a mobile app to interact is a pioneering move as the audience is now influencing the campaign across multiple platforms. If a viewer is featured on the ad they might also record it and share with friends via social media. The audience is making the campaign social. There is also the possibility for further interaction with viewers who interacted with the campaign through personalized conversation, news, info or vouchers.

MTV EMA Mobile App

Produced by: Viacom International Media Networks

The 2012 MTV EMA mobile app offered international music fans a number of “EMAzing” features, including: - Localization into 6 language versions - Voting for main and regional EMA nominees - Content such as videos, news articles, and photos - Live chat with music fans around the world throughout the campaign - The MegaFan game, in which users earned points for consuming content and voting, to compete for a trip to the show - The first-ever MTV EMA Buzz Map, exclusive to the app: an interactive map tracking social media activity from local EMA nominees in North America, South America, Europe, Asia, Africa, India, and the Middle East - The app-exclusive Photo Fun feature, in which users could insert their faces into pictures of EMA celebrities and share them via social media - A multifaceted, interactive second-screen experience during the live event The 2012 MTV EMA mobile app represented the most robust mobile experience in EMA history. Users enjoyed a rich content offering on par with that of the desktop and mobile websites. Plus, they could vote and play the MegaFan game on the go, and enjoy exclusive features. One highlight of the EMA app was the MTV EMA Buzz Map, an app-exclusive feature. Users could check out this map to see what artists nominated for local EMAs (e.g., “Best Polish Act” or “Best Brazilian Act”) were posting on social media. This unique feature highlighted the 2012 MTV EMA’s status as a truly global event experienced by music fans worldwide. And by showcasing international music artists, the Buzz Map gave those fans a window into local music scenes all over the world. Plus, on the night of the show, mobile app users watching the show live on TV enjoyed a second-screen experience featuring a backstage web cam, complementing and enhancing the on-air viewing experience. Overall, the 2012 MTV EMA mobile app played an integral role in the campaign to drive voting and spread buzz. It helped compel fans from every continent to tune in to the show—and once they were glued to the TV, they got a totally compelling complementary experience on their mobile device as well.

NFL TNF XTRA Mobile Co-viewing

Produced by: OMD

We set out to elevate Thursday Night Football (TNF) by developing “TNF XTRA presented by State Farm,” a co-viewing experience housed within the NFL’s official mobile app (NFL’12). TNF XTRA serves game-relevant information to users instantly on their mobile phone or tablet via an on-site Preditor (producer/editor at the game) while enabling social chatter and stats gamification. Periodically, a dedicated Sidelines Live report, featuring former NFL player Solomon Wilcots, delivers live video updates from the sidelines based on user submitted questions via Twitter. The program was promoted via a cross-channel, cobranded media schedule. Ad placements and key editorial positioning across NFL.com, NFL Mobile properties and NFL Network drove initial and repeat usage. Over 60MM online and mobile units along with key on-air promotion on NFL Network’s prime programming provided awareness and a strong call to action to participate.Today’s highly connected sports fans want more of the action and TV alone doesn’t satisfy this hunger. While watching games, 25% of them are on their phone or tablet checking sports scores craving more info and almost 60% are on social media sites talking smack with friends about the score. NFL fans especially want to get deeper into the game given on average, there’s only 10-11 minutes of actual football game play. They want something better. State Farm had the opportunity to get its Relationship Seeker’s target To a Better State on one of their most passionate platforms. We set out to elevate Thursday Night Football (TNF) by providing fans with real-time game info/trivia, ability to predict plays, and sidelines access like they’ve never had before. It’s hard to keep people’s attention and engagement with brands in a meaningful way. We successfully got our target to a Better State with them spending as much time with TNF XTRA as all of NFL.com earning Co-viewing a chance to amplify all of State Farm’s key sponsorships in 2013. The program saw high downloads and engagement rates over the course of the season. Over 450,000 users engaged with State Farm’s TNF XTRA averaging 4.9 minutes per game which rivals 5.9 minutes spent per visit on all of NFL.com (comScore Dec 2012). Social chatter via the platform was high with close to 160,000 tweets being logged over the 12 game period. The extended reach of messages on Twitter alone is an estimated 409 million. Overall, this marks a first in live sports and a leap forward in our target’s second screen experiences.

Shahs of Sunset on Bravo Now

Produced by: Bravo

Bravo Now is a first-of-its-kind second screen companion-viewing app for mobile handsets and tablets pushing bonus content that is synchronized to Bravo programs encouraging fans to engage with the show, Bravo’lebrities and other fans. In this latest release, Bravo expanded the deep, companion viewing experience from event only basis to become a staple offering on every episode for every original series on Bravo. Fans can now access exclusive bonus content, join a curated social conversation based on the topics and themes from the episode as opposed to just the latest tweet, catch up on the talent blogs and video.. Bravo supported this new release by cross-promoting this latest innovation on-air, online, on mobile, across social media was selected by iTunes as a featured app for several times.With the return of Shahs of Sunset for a second season, one of networks hottest new series, Bravo saw an opportunity to create a dynamic and interactive experience that gave fans a deeper way to engage with the show. A weekly, live, social conversation hosted by one of Bravo’s ultimate insiders – Andy Cohen’s assistant Daryn Carp anchored Bravo Now’s Shahs of Sunset experience. Each week, Daryn took fans on a behind the scenes journey interviewing producers and cast members about their reactions after watching the real-life events captured in the show. Did a major fight just go down between Asa and GG? Bravo Now users got to see the cast members’ immediate reactions during the broadcast. The hosted experience continued throughout the week as fans submitted questions to Daryn via twitter about what they wanted her to find out. These questions were then answered during the following week’s episode. Excited fans later re-tweeted the answers to their questions – amplifying the conversation around the show. Producer fun facts gave fans details about how some of the seasons’ explosive moments were captured and what happened when the camera’s weren’t rolling. The experience seamlessly integrated behind-the-scenes video content with polls, trivia, photos, and social calls-to-action. The new Shahs of Sunset experience was a big success! Page views per visitor increased 88% compared to Bravo’s most social show, The Real Housewives of Atlanta, and time spent in app increased by 17%. Overall page views also increased by 7% versus the earlier release. Bravo’s affluent audience craves a deeper connection with the shows and talent; and this app gives Bravo a dynamic new platform to engage fans during the show and share their reactions, comments and passion. As a result of the success of this campaign, Bravo continues to increase the depth and breadth of second screen content and remain a leader in social interaction and fan engagement across all devices.

Storage Wars Fan Challenge App

Produced by: A&E Television Networks

For the Season 3 return of Storage Wars, we set out to drive tune-in and continue to grow the near-saturated audience base. Our overall objective was to gamify Storage Wars and extend the linear broadcast to the second screen. Storage Wars Fan Challenge App was a multi platform experience, accessible on the web, iphone, ipad and android devices. It provided a parallel and synchronized layer of interactive companion content to the viewing experience. During premiere episodes, viewers were able to select teams and bid along in real-time (the more accurate the bid, the more points they received). When cast members won lockers in show during the linear broadcast, players on the app won points based on their team status. This was the first ever linear storyline that directly affected points in an app. Players also answered trivia and polls to win additional points. Additional engagement opportunities were found in new photo galleries, show recap videos, episode promos and cast bios. A&E was one of the first cable networks to create a multi platform synchronized app. It garnered considerable press attention and showed that A&E is a leader in innovative social TV and app development. We delivered relevant content directly to viewers during pertinent times as they watched our show. We received over 40,000 total downloads and successfully attracted the gaming audience, obtaining an excellent 23:48 average time of engagement per user (weekly). The 10:00p and 10:30p episodes of Storage Wars Season 3 debut ranked #1 and #2 (respectively) among A25-54 and A18-49 in entertainment cable prime (i.e. excludes the NBA on ESPN). A&E finished as the #1 entertainment cable network in the 10p hour across the key A25-54, A18-49 and P2+ demos for the night and built in all demos from the previous season.

Ford's #FusionFNO for Fashion's Night Out

Produced by: ICED MEDIA

#FusionFNO On Fashion’s Night Out (FNO), Ford launched a multi-channel disruptive program embracing the Fusion of Technology and Design. As Uber's first-ever brand partner, Ford launched a branded user interface on the application and offered Fashion's Night Out attendees the ability to summon a brand new Ford Fusion, custom-designed by Rebecca Minkoff, and experience the automobile firsthand while enjoying VIP transportation to the brand's offline event. Through key partnerships with leaders in technology (Uber) and design (Rebecca Minkoff), #FusionFNO allowed Ford to tap into a built-in audience of qualified fashion-interested handraisers while positioning the new Fusion as the embodiment of Technology and Design. Leveraging Uber’s proprietary GPS technology coupled with our hyper-targeting on Facebook and Twitter resulted in an innovative use of granular targeting to maximize reaching qualified handraisers locally.This holistic program proved successful in positioning the Ford Fusion at the epicenter of convergence for online and offline consumer-centric dialogue on Fashion’s Biggest Night. Through industry accolades from Mashable and FOMO on Twitter and Instagram the partnership with Uber solidified Ford’s reputation as a leader in technology. The partnership with sought-after designer Rebecca Minkoff lent relevance to Ford’s overall involvement in Fashion’s Night Out and reinforced the Fusion as the definitive vehicle for fashionable New Yorkers. #FusionFNO Uber The Uber program positioned Ford as a first-mover in hyper-local targeting #FusionFNO Rebecca Minkoff Partnering with one of the most sought-after designers, Rebecca Minkoff, increased the program relevance and allowed Ford to tap in to a qualified audience of fashion-interested contemporary women #FusionFNO Instagram The #FusionFNO Instagram feed provided opportunities to visually enhance the microsite, combining technology, fashion, design and user sharing capabilities. #FusionFNO Facebook Facebook amplified hyper-local targeting scaling the program to fashion-interested consumers in Baltimore, Boston, Philadelphia, and NYC resulting in 173% more impressions than originally forecasted #FusionFNO Microsite Mobile optimized microsite allowed consumers to view and share dynamic real-time content aggregation from Twitter and Instagram

Home Depot College GameDay

Home Depot, the presenting sponsor of ESPN’s College GameDay (CGD) broadcast, sought to extend their weekend experience both digitally and socially for seasons to come, while creating a strong connection with the millennial audience. Carrot Creative was asked to create a social activation that brings the college tailgate experience to every fan’s home. Inspired by the show’s iconic personality Lee Corso, the CGD tv spots and the classic tailgating game cornhole, Carrot Creative created the College GameDay iPhone application, Corso’s Cornhole Challenge. .Corso’s Cornhole Challenge leverages the passion and loyalty fans have for college football and extends that loyalty to the Home Depot brand. The app, authenticated with Facebook, allows fans to play against CGD personalities Lee Corso and Desmond Howard or challenge their Facebook friends, increasing referrals and reach. The game features a leaderboard where top players had the opportunity to win weekly prizes such as signed memorabilia, or the ultimate prize — a 2013 CGD VIP experience, a chance to play a flag football game with the CGD guys, and the chance to play a LIVE head-to-head cornhole match against Lee Corso himself. Nearly half of the users are millennials, falling within the age range of 18 and 34 that Home Depot sought to reach with this activation. In the 8 weeks since the campaign launched, the number of mobile game downloads has topped 55,000 with over 450,000 games played and growing. Engagement levels have been extremely high, with the average user playing 13 games. To complement the iPhone game with a social element, Carrot created the Home Depot College GameDay Facebook application to serve as an additional hub for fan interaction. The Facebook application includes tailgating tips, an Instagram contest and DIY projects so fans can build their own cornhole sets - bringing the mobile game to life. The Facebook Home Depot College GameDay application has generated over 150,000 visits and over 14,000 votes on Instagram submissions. See more about the campaign here.

Propel - Kiip

Produced by: OMD

Propel worked with Kiip to develop a custom program that took advantage of their existing rewards network, and applied it to fitness applications. They developed a system that delivered real-world rewards to users when they had a “moment” of achievement with fitness apps. Since every moment was unique to the individual, the program was developed to understand each user’s ability and reward them based on achievements tied directly to their skill level. In order to participate in the campaign, users went about their workout routine and as certain benchmarks were met, a notification appeared inside the app informing users they had unlocked a Propel Zero reward. By clicking the notification, a full-screen Propel banner allowed the participant to enter their email address to immediately redeem their free sample. To ensure maximum exposure, Propel worked with a variety of fitness apps on this campaign, including MapMyFITNESS, Nexercise, LoLo Fit, and GymPact. Write-ups appeared in Media Post, Venture Beat, Tech Crunch, Pocket Gamer, and The Next Web. In addition, PSFK, and Boehringer Ingelheim named the campaign as “one of ten innovative ideas that are reshaping the health care industry.” • 75,000 samples of Propel Zero Powder were delivered to consumers • 4MM+ notification impressions o 3.1% CTR (the highest for any Kiip campaign to date) • 46% of individuals opened the reward email • 5MM estimated earned media impressions • 62% recall rate, 72% of participants said they would consider purchasing Propel Zero (Kiip Conducted Survey)

Charity Miles

Produced by: Charity Miles

Charity Miles is a free iPhone/Android app that enables people to earn money for charity when they walk, run or bike. How it works: The Charity Miles Story: Join The Movement: Since launching last June, over 55,000 people have walked, run and biked more than 600,000 miles to earn more than $130,000 for some of the world's top high-impact charities including: (RED), Stand Up To Cancer, The Michael J. Fox Foundation, Feeding America, Autism Speaks, Wounded Warrior Project, The Nature Conservancy, and The Partnership For A Healthier America. Among other things, they have earned enough to help: 1. Fund more than $50,000 of Cancer, Autism and Parkinson's research; 2. Plant more than 5,000 trees; 3. Provide antiretroviral drugs to more than 10,000 people living with HIV; 4. Vaccinate more than 1,000 animals; and 5. Feed more than 200,000 people. And we're just getting started. We're growing at 39% per month-- entirely by word of mouth and earned media, which itself is earned by word of mouth. Mashable called the app "sleek and easy to use" (or favorite compliment) while also naming us: (1) one of the Top Ten Fitness Apps; (2) one of the 8 Apps You Don't Want To Miss; and (3) one of the Top 5 Fitness Apps for 2013 (on Live! With Kelly and Michael). We've also won some notable awards. SXSW awarded us the Dewey Wilburne Interactive Award, and we are currently a finalist for the Activism category of their Interactive Awards. The Huffington Post and Heartfelt Foundation awarded us two Ignite Good Millennial Impact Grants, including their Director's Choice Award. Our goal is to create a powerful mobile platform that allows companies to earn measurable ROIs by spending their mobile advertising budgets for social good. And by doing so we aim to earn billions of mobile advertising dollars each year for high-impact charities.