Best Use of a Mobile App in a Campaign
You no longer need to be working out of a garage to develop an effective iOS, Android, or mobile web app for consumers. A majority of the top brands have developed mobile apps internally or with an agency to provide information, sell products, offer customer service, create original content and more. This award honors the best use of an app in a marketing campaign by a brand or an agency. Tell us how you developed it and what it did. Click here to see the previous winner and nominees.
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Winner
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CONAN Sync App - it's techno-magic
Produced by: Turner Entertainment Networks
Are you Team Coco? Sure you are. So check out your mobile options for keeping up with the latest from Conan O'Brien & crew. It's like having a teeny-tiny late-night talk show with you at all times‚ all in a sexy techno-gizmo that vibrates! The Team Coco apps for iOS & Android lets fans experience CONAN on TBS in ...
Finalists
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Storage Wars Fan Challenge App
Produced by: A&E Television Networks
For the Season 3 return of Storage Wars, we set out to drive tune-in and continue to grow the near-saturated audience base. Our overall objective was to gamify Storage Wars and extend the linear broadcast to the second screen. Storage Wars Fan Challenge App was a multi platform experience, accessible on the web, iphone, ipad and android devices. It ...
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Shahs of Sunset on Bravo Now
Produced by: Bravo
Bravo Now is a first-of-its-kind second screen companion-viewing app for mobile handsets and tablets pushing bonus content that is synchronized to Bravo programs encouraging fans to engage with the show, Bravo’lebrities and other fans. In this latest release, Bravo expanded the deep, companion viewing experience from event only basis to become a staple offering on every episode for every original ...
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Ford's #FusionFNO for Fashion's Night Out
Produced by: ICED MEDIA
#FusionFNOOn Fashion’s Night Out (FNO), Ford launched a multi-channel disruptive program embracing the Fusion of Technology and Design. As Uber's first-ever brand partner, Ford launched a branded user interface on the application and offered Fashion's Night Out attendees the ability to summon a brand new Ford Fusion, custom-designed by Rebecca Minkoff, and experience the automobile firsthand while enjoying ...
Browse Entries
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MTV EMA Mobile App
Produced by: Viacom International Media Networks
The 2012 MTV EMA mobile app offered international music fans a number of “EMAzing” features, including: - Localization into 6 language versions- Voting for main and regional EMA nominees- Content such as videos, news articles, and photos- Live chat with music fans around the world throughout the campaign- The MegaFan game, in which users earned points ...
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Bolt! Mobile Game Integration
Produced by: OMD
We worked with a mobile game developer to integrate Gatorade into “Bolt!,” a game featuring Usain Bolt - a Gatorade athlete and the fastest man in the world. The integration needed to position Gatorade as the hero, helping fuel a better performance and higher score, and water as the enemy, a choice that will hinder your performance. The object of ...
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Propel - Kiip
Produced by: OMD
Propel worked with Kiip to develop a custom program that took advantage of their existing rewards network, and applied it to fitness applications. They developed a system that delivered real-world rewards to users when they had a “moment” of achievement with fitness apps. Since every moment was unique to the individual, the program was developed to understand each user’s ability ...
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NFL TNF XTRA Mobile Co-viewing
Produced by: OMD
We set out to elevate Thursday Night Football (TNF) by developing “TNF XTRA presented by State Farm,” a co-viewing experience housed within the NFL’s official mobile app (NFL’12). TNF XTRA serves game-relevant information to users instantly on their mobile phone or tablet via an on-site Preditor (producer/editor at the game) while enabling social chatter and stats gamification. Periodically, a dedicated ...
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Sync: Social TV Advertising with Shazam
Produced by: never.no and Shazam
never.no’s ‘Sync’ is a unique toolkit for syncing ad content and creating robust two-way engagement between television and second screen applications. The first toolkit of its kind, Sync enables broadcasters and advertisers to realize the potential of the second screen for expanding a campaign’s reach and power, opening the door for creative new ways to use advertising and giving broadcasters ...
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Home Depot College GameDay
Produced by: Home Depot
Home Depot, the presenting sponsor of ESPN’s College GameDay (CGD) broadcast, sought to extend their weekend experience both digitally and socially for seasons to come, while creating a strong connection with the millennial audience. Carrot Creative was asked to create a social activation that brings the college tailgate experience to every fan’s home. Inspired by the show’s iconic personality Lee ...
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Charity Miles
Produced by: Charity Miles
Charity Miles is a free iPhone/Android app that enables people to earn money for charity when they walk, run or bike. How it works: The Charity Miles Story: Join The Movement:
