Best Social Media Agency - Mid-Sized (21 - 100)

Archived from the 5th Annual Shorty Industry Awards

Winners

Carrot Creative

In 2005, Facebook was only available to university students; TIME declared I-Neighbors as the 'coolest' social networking website, blogs were the next big thing, and Twitter didn’t exist. In that same year, <a href="http://carrotcreative.com/">Carrot Creative</a> established itself as the first social media agency. Carrot is a product of the digital age, unlike the many agencies that rushed to adapt to it. Doubling in size every year since inception, we have scaled our team of digital natives - made up of strategists, analysts, designers, developers, account, production and creative members - to become an acclaimed full-service agency. We ideate and build every idea with a combination of strategic prowess, technical agility and conversational ability. This has attracted brands that include Target, Jaguar, Wilson, Red Bull, Bravo, Burton, MLB, NFL, Home Depot, Ford, and Disney.Carrot is an attitude and a culture as much as an agency. We’re bold, brave and Brooklyn. We’re natural explorers, passionate about social communities as well as the technology integral to them. Under the flag of Carrot Labs, we consistently immerse ourselves in the latest tech developments and platforms (often ahead of public release), fulfilling our natural curiosities and preparing our clients ahead of the curve. Our credibility has been recognized; we are the first to secure preferred status with Facebook, Tumblr, Linkedin and Heroku. We have earned the privilege of choosing who to work with and innovate alongside. In the last year, securing over 273 million collective impressions, we digitized autographs for Red Bull Athletes, created an actual Redneck Recliner to engage CMT's Facebook audience, connected Home Depot and millennials through mobile cornhole for College GameDay, showed America where WIlson's Super Bowl football was born through Tumblr GIFs, documented Kraken's nautical Spirits history, celebrated Christmas with Target with a Facebook advent calendar, had snowboarding enthusiasts packing virtual bags with Burton, debuted a Jaguar sports car with Facebook/Instagram, and completed plenty more campaigns that would exceed our character limit to detail. Our success with the Carrot brand in social media, and the highly-visible culture behind it, attracts the best of both brands and <a href="http://carrot.is/people/">people</a> to work with us. We're transparent about the principles we abide by: hustle, team and adventure. Our environment fosters constant inspiration with funded committees ranging from BBQing to “keeping it real,” a democratic, open-source office jukebox (born in Carrot Labs), perks like weekly farm share deliveries, an annual Thanksgiving dinner and outings like Nets games and trips to Medieval Times. We aren't just a 50-employee agency in DUMBO. Maintaining our authority in social means stepping beyond the keyboard and fostering community offline. We are a collective of cross-media concepts that manifest in companies like the New York Digital District, the now global Digital Dumbo, and others that live under a what we call Carrot Ad-Ventures, like CropUp. We won’t be midsize for long; we’re coming for you. <iframe src="http://player.vimeo.com/video/41590818?color=ff9933" width="500" height="281" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe>

JetBlue Getaways Presents, "Get Away With It!"

Produced by: Suite Spot/Ustream/Mullen/Unit9

People know JetBlue as an airline, but they don’t know that JetBlue offers flights, hotels, wheels and more via their JetBlue Getaways product. Our task: take a limited media budget and increase awareness of JetBlue Getaways in a crowded vacation package category. Our approach: break through the clutter and encourage participation with Getaways in a way that is uniquely JetBlue and unique to any category – the first-ever online game show using Skype. JetBlue Getaways presents Get Away With It, the first-ever live online game show hosted by Mark Hammerberg. The result was 13,000 applicants and hundreds of contestants participating via Skype for a chance to win fabulous grand prize vacation packages to destinations like Turks & Caicos and Las Vegas. http://www.youtube.com/watch?v=B91v5Ezd3ms <iframe width="560" height="315" src="http://www.youtube.com/embed/B91v5Ezd3ms" frameborder="0" allowfullscreen></iframe>Get Away With It was an instant hit with viewers through its use of comedy and trivia to create instant awareness for JetBlue Getaways. The key to the success of Get Away With It was the interactive and high quality broadcast made possible by the unique collaboration between Ustream, the pioneer in live social video streaming; Mullen, the creative agency and Suite Spot, producers of the complex show. This partnership resulted in an innovative five-day event that was seen live by 1.3 million cyberspace viewers and echoed across popular social media outlets. Built in HTML5 to be accessible from desktop, mobile, and tablet, the show aired five times a day daily from June 18 through June 22 2012. Audiences joined in the Get Away With It game show through Skype participation. It logged over twelve thousand online viewer hours with an average viewing time of 10 minutes. More than 13,000 total contestants signed up increasing Jet Blue Airways' awareness by 117%. There also was an abundance of coverage from traditional and online media outlets: The New York Times, Games.com, Yahoo!, Finance, Mashable, AdRants, Marketing Daily, MediaPost, PR Newswire, and Market Watch all covered the event across the five day live airing.

Deep Focus - Best Social Media Agency - Mid-Sized

Produced by: Deep Focus

Deep Focus is the Digital Agency for the Social Age. We engineer new ways for brands to earn equity and reach by understanding the new impression: the connections between people. Through the harmonious integration of four key disciplines – Social Communications, Creative & Technology, Media Planning & Buying and Strategy & Analytics – we have perfected the art and science of building engagement with brands with results that actually matter. In 2012, we launched the Moment Studio, the creative newsroom for hire. This team creates owned, branded visual content that is optimized for engagement in real-time. Every day. In the last year, Deep Focus has created iconic campaigns, won an Emmy, lead the industry, and pushed the boundaries of social media. We have been a torch-bearer in legitimizing the social media industry as a measurable and effective brand-building weapon in brands’ arsenal. There are 3 key reasons why Deep Focus should be named Best Social Media Agency: -We actively evolve our industry and lead through our legendary work, but also in how it defines how agencies should work to deliver for clients. In 2012, we launched the Moment Studio, a first-of-its-kind creative newsroom for hire that creates real-time branded content optimized for engagement. This new agency model redefines the creative process to allow brands to be nimble and relevant at a very low cost per asset (and thus cost per engagement). This model has resulted in incredible results for our clients – delivering reach that rivals paid media on TV. For instance, for Petcentric by Purina, in a 6 week period we grew the brand’s reach on Facebook from 8MM to 38MM people, a 395% increase. -Our work is second to none. Deep Focus creates work that has won preeminent awards in digital, social and traditional categories. We deliver outstanding short-form community management for the world’s biggest brands (Pepsi, Absolut, Purina), highly-engaging short form real-time content, big ideas that tell compelling brand stories, branded entertainment with A-list talent, clever strategies that optimize paid, owned and earned media, and, quite frankly, stuff people love to share. The incredible results shown in our Shortys submissions illustrate the value we deliver our clients: • We are winning the social cola wars with Pepsi’s global social presence. • We got incredible results for Petcentric with our Moment Studio. • Hug Your Dog Day with Eric Stonestreet. We created a holiday with Beneful Baked Delights, the centerpiece of which was a branded short video with Modern Family’s Eric Stonestreet and his dog Coleman Hawkins. • Wellpower. We created the first social health measurement and scoring platform on Facebook with WellPoint. -We shape the discourse of Social Media. Our team goes beyond doing good press for itself and instead shapes the discourse of social media for the better of our industry. Some examples: • Our CEO, Ian Schafer, our ECD, Ken Kraemer and other leaders within our firm speak regularly at conferences across the industry and the world. One of our directors even teaches Social Media at NYU. • Our Social Media Week event, an evening of disruption: • Our thinking and our advice have been featured in Fast Company, the NY Times, WSJ, Mashable, PSFK, The Washington Post. • Our 2013 Outlook report has been downloaded and read by tens of thousands of people.

Finalists

the original social media agency

From our humble beginnings with a staff of two employees in 2007, to one hundred today, the team at Ignite Social Media® is proud of the culture and reputation we’ve built. We call ourselves “the original social media agency®” because we were created to do nothing but social media marketing at a time when social media was at its infancy. And that’s all we’ve ever done. We do things differently, taking a holistic approach to social media. We bring together people from various disciplines, backgrounds and areas of expertise, to focus on nothing but social media success for our clients. Whether it’s a big promotion, community management, social media strategy, or analytics – if it’s social, we do it for some of the most recognizable consumer brands in the world.Our agency is constantly researching new social media trends so that we can understand how to utilize each channel effectively for our clients. We use the social network Yammer to share the latest information within the agency. We’ve also turned this practice into monthly “Thinking Big” lunches, where we discuss and learn from the most innovative social media programs created outside our walls. Employees participate in summits and workshops to evolve their skills and social media expertise. Much of what our agency has learned over the years is reflected in our blog, which focuses on sharing interesting and timely social media news and tips. Our blog has been ranked within the top ten Social Media Marketing Blogs for the past three years, according to Cision. In fact, check our historical backlink index on MajesticSEO.com against any of the largest agencies in the world. You’ll be hard pressed to find an agency with more than 1.5 million backlinks to their site. We, however, have over 10 million, in-bound links. Understanding the benefits of social media marketing is important for brands and agencies alike. So, in a time when many agencies are struggling to prove the value of social media, our consumer insights and analytics team has developed six models for social media ROI that we recently published in a white paper on our blog and actually use for Chrysler Group and Carlson Hotels brands, among others. Our president even ensures that our clients stay up-to-date on social media news with a weekly email highlighting three social media news items they need to know. By empowering our employees and focusing on sharing knowledge, we’re able to build creative, successful campaigns that further our clients’ business objectives. Campaigns like the Jeep “Yeti Dig,” including components on Facebook, Twitter, and the Jeep blog, and culminating in a live streaming snow dig at the Winter X Games exemplify our client success. Yeti Dig received over 200,000 entries, and drove buzz and awareness for the new Jeep Wrangler Arctic Edition. FIAT’s “Score a Scorpion,” a digital scavenger hunt across the web, which drove 9,000 hours of user interaction around a new vehicle, was another notable program. Maybe the reason we’re the best social media company is that we love what we do. But we think that’s simply a result of an environment designed for our employees to learn and grow, and a focus on client success, which makes us proud of the work we do.

Current Entries

Carrot Creative

In 2005, Facebook was only available to university students; TIME declared I-Neighbors as the 'coolest' social networking website, blogs were the next big thing, and Twitter didn’t exist. In that same year, <a href="http://carrotcreative.com/">Carrot Creative</a> established itself as the first social media agency. Carrot is a product of the digital age, unlike the many agencies that rushed to adapt to it. Doubling in size every year since inception, we have scaled our team of digital natives - made up of strategists, analysts, designers, developers, account, production and creative members - to become an acclaimed full-service agency. We ideate and build every idea with a combination of strategic prowess, technical agility and conversational ability. This has attracted brands that include Target, Jaguar, Wilson, Red Bull, Bravo, Burton, MLB, NFL, Home Depot, Ford, and Disney.Carrot is an attitude and a culture as much as an agency. We’re bold, brave and Brooklyn. We’re natural explorers, passionate about social communities as well as the technology integral to them. Under the flag of Carrot Labs, we consistently immerse ourselves in the latest tech developments and platforms (often ahead of public release), fulfilling our natural curiosities and preparing our clients ahead of the curve. Our credibility has been recognized; we are the first to secure preferred status with Facebook, Tumblr, Linkedin and Heroku. We have earned the privilege of choosing who to work with and innovate alongside. In the last year, securing over 273 million collective impressions, we digitized autographs for Red Bull Athletes, created an actual Redneck Recliner to engage CMT's Facebook audience, connected Home Depot and millennials through mobile cornhole for College GameDay, showed America where WIlson's Super Bowl football was born through Tumblr GIFs, documented Kraken's nautical Spirits history, celebrated Christmas with Target with a Facebook advent calendar, had snowboarding enthusiasts packing virtual bags with Burton, debuted a Jaguar sports car with Facebook/Instagram, and completed plenty more campaigns that would exceed our character limit to detail. Our success with the Carrot brand in social media, and the highly-visible culture behind it, attracts the best of both brands and <a href="http://carrot.is/people/">people</a> to work with us. We're transparent about the principles we abide by: hustle, team and adventure. Our environment fosters constant inspiration with funded committees ranging from BBQing to “keeping it real,” a democratic, open-source office jukebox (born in Carrot Labs), perks like weekly farm share deliveries, an annual Thanksgiving dinner and outings like Nets games and trips to Medieval Times. We aren't just a 50-employee agency in DUMBO. Maintaining our authority in social means stepping beyond the keyboard and fostering community offline. We are a collective of cross-media concepts that manifest in companies like the New York Digital District, the now global Digital Dumbo, and others that live under a what we call Carrot Ad-Ventures, like CropUp. We won’t be midsize for long; we’re coming for you. <iframe src="http://player.vimeo.com/video/41590818?color=ff9933" width="500" height="281" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe>

the original social media agency

From our humble beginnings with a staff of two employees in 2007, to one hundred today, the team at Ignite Social Media® is proud of the culture and reputation we’ve built. We call ourselves “the original social media agency®” because we were created to do nothing but social media marketing at a time when social media was at its infancy. And that’s all we’ve ever done. We do things differently, taking a holistic approach to social media. We bring together people from various disciplines, backgrounds and areas of expertise, to focus on nothing but social media success for our clients. Whether it’s a big promotion, community management, social media strategy, or analytics – if it’s social, we do it for some of the most recognizable consumer brands in the world.Our agency is constantly researching new social media trends so that we can understand how to utilize each channel effectively for our clients. We use the social network Yammer to share the latest information within the agency. We’ve also turned this practice into monthly “Thinking Big” lunches, where we discuss and learn from the most innovative social media programs created outside our walls. Employees participate in summits and workshops to evolve their skills and social media expertise. Much of what our agency has learned over the years is reflected in our blog, which focuses on sharing interesting and timely social media news and tips. Our blog has been ranked within the top ten Social Media Marketing Blogs for the past three years, according to Cision. In fact, check our historical backlink index on MajesticSEO.com against any of the largest agencies in the world. You’ll be hard pressed to find an agency with more than 1.5 million backlinks to their site. We, however, have over 10 million, in-bound links. Understanding the benefits of social media marketing is important for brands and agencies alike. So, in a time when many agencies are struggling to prove the value of social media, our consumer insights and analytics team has developed six models for social media ROI that we recently published in a white paper on our blog and actually use for Chrysler Group and Carlson Hotels brands, among others. Our president even ensures that our clients stay up-to-date on social media news with a weekly email highlighting three social media news items they need to know. By empowering our employees and focusing on sharing knowledge, we’re able to build creative, successful campaigns that further our clients’ business objectives. Campaigns like the Jeep “Yeti Dig,” including components on Facebook, Twitter, and the Jeep blog, and culminating in a live streaming snow dig at the Winter X Games exemplify our client success. Yeti Dig received over 200,000 entries, and drove buzz and awareness for the new Jeep Wrangler Arctic Edition. FIAT’s “Score a Scorpion,” a digital scavenger hunt across the web, which drove 9,000 hours of user interaction around a new vehicle, was another notable program. Maybe the reason we’re the best social media company is that we love what we do. But we think that’s simply a result of an environment designed for our employees to learn and grow, and a focus on client success, which makes us proud of the work we do.

Deep Focus - Best Social Media Agency - Mid-Sized

Produced by: Deep Focus

Deep Focus is the Digital Agency for the Social Age. We engineer new ways for brands to earn equity and reach by understanding the new impression: the connections between people. Through the harmonious integration of four key disciplines – Social Communications, Creative & Technology, Media Planning & Buying and Strategy & Analytics – we have perfected the art and science of building engagement with brands with results that actually matter. In 2012, we launched the Moment Studio, the creative newsroom for hire. This team creates owned, branded visual content that is optimized for engagement in real-time. Every day. In the last year, Deep Focus has created iconic campaigns, won an Emmy, lead the industry, and pushed the boundaries of social media. We have been a torch-bearer in legitimizing the social media industry as a measurable and effective brand-building weapon in brands’ arsenal. There are 3 key reasons why Deep Focus should be named Best Social Media Agency: -We actively evolve our industry and lead through our legendary work, but also in how it defines how agencies should work to deliver for clients. In 2012, we launched the Moment Studio, a first-of-its-kind creative newsroom for hire that creates real-time branded content optimized for engagement. This new agency model redefines the creative process to allow brands to be nimble and relevant at a very low cost per asset (and thus cost per engagement). This model has resulted in incredible results for our clients – delivering reach that rivals paid media on TV. For instance, for Petcentric by Purina, in a 6 week period we grew the brand’s reach on Facebook from 8MM to 38MM people, a 395% increase. -Our work is second to none. Deep Focus creates work that has won preeminent awards in digital, social and traditional categories. We deliver outstanding short-form community management for the world’s biggest brands (Pepsi, Absolut, Purina), highly-engaging short form real-time content, big ideas that tell compelling brand stories, branded entertainment with A-list talent, clever strategies that optimize paid, owned and earned media, and, quite frankly, stuff people love to share. The incredible results shown in our Shortys submissions illustrate the value we deliver our clients: • We are winning the social cola wars with Pepsi’s global social presence. • We got incredible results for Petcentric with our Moment Studio. • Hug Your Dog Day with Eric Stonestreet. We created a holiday with Beneful Baked Delights, the centerpiece of which was a branded short video with Modern Family’s Eric Stonestreet and his dog Coleman Hawkins. • Wellpower. We created the first social health measurement and scoring platform on Facebook with WellPoint. -We shape the discourse of Social Media. Our team goes beyond doing good press for itself and instead shapes the discourse of social media for the better of our industry. Some examples: • Our CEO, Ian Schafer, our ECD, Ken Kraemer and other leaders within our firm speak regularly at conferences across the industry and the world. One of our directors even teaches Social Media at NYU. • Our Social Media Week event, an evening of disruption: • Our thinking and our advice have been featured in Fast Company, the NY Times, WSJ, Mashable, PSFK, The Washington Post. • Our 2013 Outlook report has been downloaded and read by tens of thousands of people.

Revolutionizing College Admissions with 7Summits and MSOE

Milwaukee School of Engineering (MSOE) and 7Summits are revolutionizing the college admissions process. MSOE's new online community, Bridge, was brought to life by social business agency 7Summits and is designed to provide prospective students, parents and counselors with a place to deepen engagement throughout the admissions process. Bridge provides a platform for students and parents to better understand what MSOE has to offer, access shared resources, converse with currently enrolled students and manage their own candidacy. The community also provides a launch pad for the application process. Candidates can plug into a powerful application platform that’s directly integrated with MSOE’s admissions system via an online dashboard. Participants even earn badges along the way as milestones are reached, helping maintain momentum. <iframe width="560" height="315" src="http://www.youtube.com/embed/ANJ4ZjuEUhU?rel=0" frameborder="0" allowfullscreen></iframe>MSOE is leading the way in the evolution of online college admissions as a result of their relationship with 7Summits. 7Summits combined and integrated a multi-step, multi-system process into a streamlined and engaging admission experience for all parties. The site’s custom admission application form and progress tracker help simplify the admissions process like never before. MSOE saves time from increased functionality and more straightforward processes, while prospective students get the support of existing students, faculty and parents in one easy-to-access online community. It provides a place for open Q&A, and offers integrated self-service and convenient functionality, such as allowing sign-on through Facebook. MSOE is one of the first universities to harness this new level of social engagement, pushing standards in the world of admissions as colleges and universities compete for precious student enrollment. Because of Bridge, MSOE was named one of the country's ten most innovative colleges here: http://www.onlineuniversities.com/blog/2012/02/the-10-most-innovative-colleges-in-the-country/ “As a university, we are constantly looking to advance our capabilities in the classroom and in admissions. We recognize the need to engage students in a way that resonates with their daily lives and social media has reshaped those interactions. We worked with 7Summits to develop a social business strategy and community plan,” said Tim Valley, vice president of enrollment management for MSOE. “Now, Bridge allows us to interact with students on a level where they are comfortable. The most important thing to us is student success, and having a community available that helps them determine whether MSOE is the right fit is beneficial to everyone.” “7Summits took the time to listen to and understand our needs,” said Valley. “Their approach to social business helped us create a new platform for reaching prospective students, and we’ll soon be discussing ways to extend Bridge’s capabilities.” BuddyPress featured the new community here: http://buddypress.org/2012/12/re-thinking-college-admissions-with-buddypress/

ICED MEDIA

Produced by: ICED MEDIA

"DIGITAL PIONEERS" ICED Media is a best-in-class boutique digital agency. Founded in 1999, we remain at the forefront of harnessing consumer adoption of emerging technology to meet business objectives for our clients, with services evolving to innovate ahead of the market. Our services include: Digital Strategy, Community Management, Web and Mobile Development, Content Creation, Video Production, Media Planning and Buying, Influencer & Blogger Programs and ICEDMetrix® our proprietary analytics tool. This expertise has earned us Agency of Record status from leading brands such as Maybelline New York, Kmart, and Terra Chips and new assignments from Ford Motor Company and Paramount Pictures. ICED Media has helped position our clients as first-movers in the digital space by creating some of the most celebrated digital marketing campaigns over the past decade. Leveraging longstanding relationships–spanning platforms, influencers, and technology partners–our team has the expertise, insight, and resources to activate quickly. Our proprietary infrastructure enables each client to benefit from digital thought leadership across disciplines and our keen focus on real-time optimization guarantees success. In the past few years, ICED Media has created multiple first-mover milestones on behalf of our clients. In 2009, we partnered with Facebook on the first-ever retail study exploring best practices around open graph with client QVC. In 2010 we launched the first-ever Foursquare fashion special with our client Diesel. Then, in 2011, ICED Media was one of only 10 global partners invited to participate in the launch of Facebook Deals on behalf of our client Palms Casino. Never slowing down, 2012 was ICED Media’s most successful year ever. During 2012 alone, we created the first-ever “Power Pinner” Pinterest ambassador campaign for Calypso St. Barth, produced the prestigious Bloglovin’ Awards, developed Uber’s first-ever brand partnership with client Ford Motor, led Kmart to fashion week success with its fourth annual Kmart Concierge program, and drove massive online and offline buzz around global announcements for our client’s DKNY and Maybelline New York. Recognized by Mashable, The Wall Street Journal, The New York Times, Fast Company and many more leading business and technology trades, ICED Media and our clients continue to receive industry-wide accolades for our groundbreaking work.

The Most Likeable Social Media Agency

Produced by: Likeable Media

Likeable Media was founded in 2006 after Dave and Carrie Kerpen exchanged vows during their sponsored ballpark wedding. The ceremony was so likeable that a few weeks later the Kerpens began getting calls from their vendors asking what was next. Since they couldn't get married again, they decided to start a company instead. What started as, literally, a “mom and pop business,” has become an award-winning, global social media and word-of-mouth marketing firm. Since its humble beginnings, Likeable Media has expanded rapidly, with triple digit growth for four consecutive years. In 2012, the agency was named number 146 on the Inc. 500 Fastest-Growing U.S. Companies List. Likeable Media has worked with over 200 brands, including Medtronic, General Electric, Neutrogena, Verizon, and Logitech. The company delivers literal likes in social media, while working with organizations to build more likeable brands. From client service to company culture, it’s creating a more likeable world. Likeable Media is not only likeable by name -- its core values and strategic philosophies are literally likeable for clients, employees, and partners. The agency has a proven track record of driving measurable results. Content: • Focuses on creating compelling content, tailored to strengthen relationships & fuel advocacy. • Content is 20x more engaging than clients’ competitors. • The New York State Department of Health’s Take Control! public health campaign increased page likes by 100% in 2 months. Listening & Community Management: • Keeps ears perked to social conversation with unparalleled responsiveness, while turning conversation into meaningful, measurable engagement. • Clients are 21x faster to respond on Facebook and Twitter than competitors. • Likeable & Visit Salt Lake created the SLC Summer Crew brand ambassador program, which generated 40% increased fan engagement and over 15,000 new page likes. Social Advertising: • Amplifies the reach of social ads to deliver valuable results for brands. • The average cost per like for Facebook ads is 41% lower than the industry average. • The Pampered Chef’s Facebook ads generated over 34,000 fans with an acquisition of 6 cents per fan. The Likeable staff has grown into a team of strategic pioneers; many have been featured in a variety of publications, including Forbes, Inc, Fast Company, Business Insider, the New York Times, USA Today, and Mashable. Employees have also provided commentary on television programs such as CNN, MSNBC Your Business, Fox News, and the BBC. In December 2012, Likeable’s culture was recognized by Crain’s New York as the 28th “Best Place To Work in NYC.” A best-in-class social media presence requires best-in-class partners to bring every element of strategy to life. Wildfire, a division of Google, selected Likeable as its preferred channel partner in 2012. Likeable is honored to be the only agency to win three consecutive WOMMY awards from the Word of Mouth Marketing Association (WOMMA). It’s also one of the most liked agencies featured in Facebook Studio. Likeable has made the Inc. 500 twice after growing from $100,000 in revenue to more than $5 million in 5 years. Likeable Media is passionate about helping organizations, people, companies, nonprofits, and governments become more transparent, responsive, engaged, likeable, and yes, even profitable by using social media. It doesn’t get more likeable than that.

Imagination for Best Social Media Agency

Produced by: Imagination

Passion. Quality. Agility. These words embody the spirit of Imagination. To execute winning social media content across multiple, diverse clients we have assembled a passionate, versatile team who are able to create quality work at a pace ideal for these evolving platforms. Our high quality content connects and engages the target audience at the right time, which is why social media is the fastest growing segment of our agency. It also helped us earn the title Content Marketing Agency of the Year 2012, an award given by a panel of leading marketers representing more than 25 Fortune 500 brands nationwide on behalf of the Content Marketing Institute. As a creative agency, Imagination is constantly discovering and applying new social trends, while avoiding “shiny object syndrome.” A brand’s social mission should match its audience—and its social platforms should reflect where that audience lives and interacts. Our expertise and continuous lessons-learned are reflected in Orange, our in-house marketing magazine focused on creativity, design, branding and industry trends. Since adding social media to our content roster in 2010, approximately half of our clients look to Imagination for successful social media content and strategy, moderation and execution. Some client highlights include: • 39% fan growth for Betty Crocker’s Facebook page in 2012 • Successful Pinterest launches and consistent engagement for such brands as <a href="http://bit.ly/UNvJUz">Tablespoon</a>, Bisquick, Betty Crocker and Old El Paso • 150,000 likes on a single Facebook post for Box Tops for Education—a record-breaking metric for Imagination Since it was founded with merely three employees in 1994 , Imagination has grown from a small custom magazine publisher to a leader in content marketing with more than 90 employees. We pride ourselves on stellar content execution in print, digital and social media. At Imagination, we make the process easy and seamless. We don’t just produce great content—we educate as much as we execute, acting as a long-term strategic partner to our clients. Every day, we demonstrate how brands should best position themselves in social. We evolve with every algorithm tweak, every new pay-per-click product, and we know that no social presence is an island. Our process with each new client begins with an in-depth listening study to help inform which channels will best resonate with an audience. From there, we test, measure, analyze and optimize our content. Our metrics team takes deep dives into what’s working and what isn’t so that we—and our brands¬—are constantly improving. While many agencies tout one-off ideas or showcase their work on a few platforms, Imagination is different. Our work spans a variety of different industries. Our portfolio is full of innovative ideas that continue to place us on the cutting edge of the <a href="http://bit.ly/Wdf3Cp">latest social platforms</a>. We are worthy of a Shorty Award because we value the content first—a perspective that our clients’ consumers appreciate—and then we support interaction with that content in the user’s channel of choice.

JetBlue Getaways Presents, "Get Away With It!"

Produced by: Suite Spot/Ustream/Mullen/Unit9

People know JetBlue as an airline, but they don’t know that JetBlue offers flights, hotels, wheels and more via their JetBlue Getaways product. Our task: take a limited media budget and increase awareness of JetBlue Getaways in a crowded vacation package category. Our approach: break through the clutter and encourage participation with Getaways in a way that is uniquely JetBlue and unique to any category – the first-ever online game show using Skype. JetBlue Getaways presents Get Away With It, the first-ever live online game show hosted by Mark Hammerberg. The result was 13,000 applicants and hundreds of contestants participating via Skype for a chance to win fabulous grand prize vacation packages to destinations like Turks & Caicos and Las Vegas. http://www.youtube.com/watch?v=B91v5Ezd3ms <iframe width="560" height="315" src="http://www.youtube.com/embed/B91v5Ezd3ms" frameborder="0" allowfullscreen></iframe>Get Away With It was an instant hit with viewers through its use of comedy and trivia to create instant awareness for JetBlue Getaways. The key to the success of Get Away With It was the interactive and high quality broadcast made possible by the unique collaboration between Ustream, the pioneer in live social video streaming; Mullen, the creative agency and Suite Spot, producers of the complex show. This partnership resulted in an innovative five-day event that was seen live by 1.3 million cyberspace viewers and echoed across popular social media outlets. Built in HTML5 to be accessible from desktop, mobile, and tablet, the show aired five times a day daily from June 18 through June 22 2012. Audiences joined in the Get Away With It game show through Skype participation. It logged over twelve thousand online viewer hours with an average viewing time of 10 minutes. More than 13,000 total contestants signed up increasing Jet Blue Airways' awareness by 117%. There also was an abundance of coverage from traditional and online media outlets: The New York Times, Games.com, Yahoo!, Finance, Mashable, AdRants, Marketing Daily, MediaPost, PR Newswire, and Market Watch all covered the event across the five day live airing.