Best Integration of Social Media with Live Television
Social media platforms give audiences a new way to interact with live TV broadcasts in real time--whether it’s citizens asking questions of a politician, viewers interacting with the host during a talk show, a news anchor reporting up-to-the-minute news from Twitter, or fans commenting on a sporting event. This award will recognize live television productions that have integrated Twitter, Facebook or other social platforms into the actual content or production of live television. For campaigns that promote TV shows, see Best Social Media Campaign for Television. Click here to see the previous winner and nominees.
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Winners
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Play Live on Watch What Happens Live
Produced by: Bravo
BRAVO is more than TV. BRAVO is known for innovation and surrounding our fans with layers of engagement giving them the BRAVO experience when and where they want it. Play Live delivers on a new promise of real time interactivity bringing Participation TV to a new level during one of Bravo’s most engaging shows Watch What Happens Live, the only ...
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Fox News Election Night 2012
Produced by: Fox News Digital
On election night 2012 Fox News combined live video streaming, live data, a hosted web show, social media chat, and social media reporting into one unified experience: the Fox News Election Command Center. The Command Center featured a live interactive web show - FoxNews.com Live - co-anchored by Jonathan Hunt and Harris Faulkner. The program also featured Happening ...
Finalists
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Watch What Happens Live
Produced by: Embassy Row
'Watch What Happens: Live' is Bravo's late-night, interactive talk show that features guests from the world of entertainment, politics, and pop culture. Hosted by Andy Cohen, the series includes lively debates on everything from fashion, the latest on everyone's favorite Bravolebrities, and what celebrity is making headlines that week. What makes 'Watch What Happens Live' so unique is its ...
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CONAN Sync App - it's techno-magic
Produced by: Turner Entertainment Networks
Are you Team Coco? Sure you are. So check out your mobile options for keeping up with the latest from Conan O'Brien & crew. It's like having a teeny-tiny late-night talk show with you at all times‚ all in a sexy techno-gizmo that vibrates! The Team Coco apps for iOS & Android lets fans experience CONAN on TBS in ...
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Live TV Social Integration: Telemundo Decision 2012
Produced by: Telemundo/Telescope Inc
With 1.295 million social mentions across social networks, Telemundo was the number one Spanish-language broadcast network on social media on election night and ranked fifth nationwide among broadcast networks, cable and programs regardless of language. The hashtag #YoVote (IVoted) was promoted throughout the campaign and proved very successful in encouraging Latinos to register and vote in the elections. Telemundo combined ...
Browse Entries
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WWE's Social Integration on WWE Raw and SmackDown
Produced by: WWE
For years, wrestling fans have welcomed WWE into their homes via our weekly shows, including Monday Night Raw, Friday Night SmackDown and WWE Main Event, airing Wednesday nights. For those fans unable to attend a live show, the viewing experience has been just a passive way to consume the entertainment of our product. But the advent of social media and ...
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Univision's Premios Juventud 2012
Produced by: N/A
Univision’s “Premios Juventud” youth awards show was the second most socially engaged awards show in 2012, regardless of language, and also received the Latin Social TV Award (tie) for Best Special Entertainment Latin Social TV Program. Resources were invested to allow fans to become part of the show, have access to their favorite celebrities and let them decide the outcome ...
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MTV EMA Social Media (Live TV)
Produced by: Viacom International Media Networks
The 2012 MTV EMA, broadcast live from Frankfurt’s Festhalle on 11/11, offered fans unprecedented social media integration in the cutting-edge style and outrageous spirit that defines the MTV brand. -Live show viewers saw presenter Sway host the Video Wall with a tiled interface tracking social media chatter in real time, including fan tweets and audience poll results. -Mtvema.com users ...
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never.no's Social TV Platform
Produced by: never.no
never.no is a Social Television platform for TV producers. We are the middleware between the outside digital world and the broadcast. never.no’s Interactivity Suite (IS) supports true participation TV by enabling viewers to influence a television broadcast in real time. Using never.no, a broadcaster can effortlessly integrate user-generated content into live television from social media sites such as Twitter, Facebook, ...
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Comedy Central’s Night of Too Many Stars
Produced by: Comedy Central
Producers of Comedy Central’s Night of Too Many Stars found an innovative way to integrate a sponsor and its social media influence into a live telethon raising money for autism programs.
