Best Integration of Social Media with Live Television

Archived from the 5th Annual Shorty Industry Awards

Winners

Fox News Election Night 2012

Produced by: Fox News Digital

On election night 2012 Fox News combined live video streaming, live data, a hosted web show, social media chat, and social media reporting into one unified experience: the Fox News Election Command Center. The Command Center featured a live interactive web show - FoxNews.com Live - co-anchored by Jonathan Hunt and Harris Faulkner. The program also featured Happening Now’s Jenna Lee, who teamed-up with Twitter online and on-air “to bring viewers the latest on Twitter and other data analytics." The Command Center also featured video feeds from locations around the country, and real-time elections data and race calls down to the state and county level. The social chat allowed users to login via their Twitter, Facebook, LinkedIn or Google accounts to discuss the election and provide their own reactions as winners were called. Social reporting was highlighted within a coordinated stream of Twitter updates provided by Fox News reporters, personalities and producers.FoxNews.com’s 2012 Election Command Center set audience records and was the most comprehensive and coordinated realtime experience across live TV and web on election night, integrating social media buzz, live video, elections data, live conversations and Twitter-powered reporting all in one experience. Social Chat volume: >500K users at peak (source: Livefyre) Unique Visitors: >17 Million Page Views: > 179 Million Live Streams: > 3 Million (source: Omniture SiteCatalyst)

Play Live on Watch What Happens Live

Produced by: Bravo

BRAVO is more than TV. BRAVO is known for innovation and surrounding our fans with layers of engagement giving them the BRAVO experience when and where they want it. Play Live delivers on a new promise of real time interactivity bringing Participation TV to a new level during one of Bravo’s most engaging shows Watch What Happens Live, the only LIVE, late night talk show on TV. Play Live is part of the broadcast stream so it reaches the entire audience, AND it’s accessible and easy to use on any device (mobile, tablet, desktop) with instant on-air results. Play Live is a new way for Watch What Happens Live fans to enjoy the show with other fans, encourages live viewing and provides a deeper level of engagement. Bravo is a pioneer in extending TV far beyond the television screen with a series of industry firsts including the recently launched Play Live experience the next generation of “Participation TV”. Play Live is a real time TV platform that allows Bravo fans a new way to enjoy Watch What Happens Live with other Bravo fans in games such as trivia, polls, and ratings while LIVE results of their interaction are displayed on air in real time. Play Live is incorporated into the broadcast stream so it reaches the entire audience and is easy to use on any device including mobile, tablet and desktop. Bravo conducted a recent study and found that 53% of television audiences are using 2 and 3 screens/devices while watching TV. Play Live is catering to this audience by providing an interactive multiplatform experience. In the same study usage of Play Live during Watch What Happens Live increased +63% for the latter three episodes versus the initial three – indicating growing awareness and interest in the interactive experience. Users were engaged for a much longer duration than typical users, spending an average of 9.7 minutes per episode with Play Live across platforms including mobile and tablet. In addition to integrated in-show interaction, Play Live’s technology enables advertisers to create live interactive ads with functionality such as interactive polls tied to social incentives like e-coupons. The interactive ad opportunities provide incentive for consumers and create more value and impact for advertisers. Recent statistics from revealed that 41% of the engaged audience perceived the sponsor to be “innovative” because of its Play Live sponsorship and 34% cited an improved opinion of the brand because of its Play Live sponsorship. Play live is a new interactive approach to live viewing. It not only benefits audiences and sponsors, but pushes the limits of consumer technological engagement, ultimately giving fans a voice within the storyline.

Finalists

Watch What Happens Live

'Watch What Happens: Live' is Bravo's late-night, interactive talk show that features guests from the world of entertainment, politics, and pop culture. Hosted by Andy Cohen, the series includes lively debates on everything from fashion, the latest on everyone's favorite Bravolebrities, and what celebrity is making headlines that week. What makes 'Watch What Happens Live' so unique is its interactive element. Ranked the #2 most social late-night talk show on TV, the series is dedicated to the fans and communicates with them in real time through social media. 'Watch What Happens Live' strives to make viewers feel like they are a part of the show - and they are! Viewers are constantly encouraged to send in questions via Twitter and Facebook, and to play along with the games at home while the guests are playing. Often, a poll question is asked at the beginning of the show and viewers will send in their answers during the show and see the results revealed at the close of the show. Play Live is featured on the show as well, where questions will be asked on-air throughout the show and viewers can respond online or through a mobile device and results are seen in real time during the show. Members from the WWHL staff (the social team) are dedicated to scouring Twitter and Facebook to keep track of the most up to date conversations and trends that are happening in real time while the show is airing, as well as to see what is being said about the show itself. The guests for that night's show are posted on Facebook and fans are asked to send in their questions for the guests. The social media team works during the show to relay viewer questions from Twitter and Facebook to Andy Cohen, the host, during commercial breaks to make sure they are answered in real time on-air. The viewers know that everything they tweet to Andy Cohen or using the official hashtag will be seen by Andy and the staff and it further engages them in the live TV experience. In addition to Twitter and Facebook, the show features two Tumblr accounts. One of the accounts features behind the scenes footage so viewers can learn more about what goes into making a live show. The other Tumblr account features GIFs and other memorable content from the series. Social media is an essential part of 'Watch What Happens Live.' Engaging viewers and fans on these platforms is the heart and soul of the show. All forms of social media have played an integral part in the growth and success of this series. Official Twitter handles, Facebook URL and Tumblr links: @BravoWWHL @BravoAndy https://www.facebook.com/WatchWhatHappensLive?fref=ts http://wwhlgifs.tumblr.com/ http://wwhl-behind-the-scenes.tumblr.com/

CONAN Sync App - it's techno-magic

Produced by: Turner Entertainment Networks

Are you Team Coco? Sure you are. So check out your mobile options for keeping up with the latest from Conan O'Brien & crew. It's like having a teeny-tiny late-night talk show with you at all times‚ all in a sexy techno-gizmo that vibrates! The Team Coco apps for iOS & Android lets fans experience CONAN on TBS in a whole new way -- live TV on two screens. Use the 'Sync' feature to receive app-exclusive content and conversation in real-time while watching the show. Of course, the apps also have the full episodes fans want, plus all the latest video clips, photos, web exclusives and more. It's the all-access Team Coco experience fans have been waiting for - available now! The Challenge: Many Millennials think of AT&T; as a big, impersonal company. CONAN, Turner and AT&T; set out to show otherwise: AT&T; has the most powerful network, and can enable richer mobile experiences. The strategy for the Team Coco Tablet App: provide ATT with a customized, 2-screen opportunity, while offering consumers an innovative content experience. Through Audio Content Recognition (ACR) technology, and audio fingerprinting, the Team Coco App syncs with live and DVR TV, allowing real-time interactivity. The Conan Sync App launch included a very funny custom “How-To” video, On-Air content integration, and promo flight which aired online, on iTunes and on VOD. The Team Coco Tablet App (available for Apple and Android), delivers exclusive live content in sync with the show - the first of its kind for a late night talk show. The App can also sync with DVR’d episodes of CONAN, episodes streaming online or even full episodes playing within the App itself. Conan unveils great coffee table books and Andy follows along on the Team Coco tablet app. (on-air demo of sync app). When users “Sync”, they can see complimentary content, commentary, cutting-room floor clips, rehearsal footage or bonus content created specifically for the App – all coordinated to the episode they are watching. The App includes engagement prompts (trivia questions and social features) to interact with other viewers via Facebook and Twitter. To promote AT&T; as its launch partner, TBS created new ways to interact with the AT&T; brand by unlocking exclusive CONAN content triggered to display during AT&T; commercials. With over 97% of CONAN viewers engaged within the social graph, the Team Coco Tablet App gives fans what they want and also allows TBS and advertisers to interact with an engaged target audience like never before. AT&T;’s sponsorship of the Team Coco Tablet App successfully received approximately 40,000 consumer downloads in the first few months, with usage continuing to grow.

Live TV Social Integration: Telemundo Decision 2012

Produced by: Telemundo/Telescope Inc

With 1.295 million social mentions across social networks, Telemundo was the number one Spanish-language broadcast network on social media on election night and ranked fifth nationwide among broadcast networks, cable and programs regardless of language. The hashtag #YoVote (IVoted) was promoted throughout the campaign and proved very successful in encouraging Latinos to register and vote in the elections. Telemundo combined its Twitter, Facebook and Google+ accounts to engage the Hispanic community with record-breaking prime-time election coverage, increasing their viewership by +30% from 2008 Election coverage. The social campaign powered by Telescope, delivered real-time audience interactivity measuring the social pulse on the night with a live Tweet-o-meter measuring the tweet race between Obama and Romney, up-to-the minute curation of tweets and live integration to air. Election Night created a lot of noise on 6th Nov 2012. Telemundo’s campaign got to the pulse of social conversation and views of the Hispanic community, a community that helped define the outcome of the 2012 Election. The social campaign empowered the Latino community to participate on election night, giving them a platform to share who they voted for and discuss key election issues through videos, photos and comments, all pushed live to-air. Telemundo Election Night, ‘Decision 2012: Noche de Elecciones’ was ranked #1 among Spanish Language networks and #5 on Trendrr’s Social TV chart for Election Night, November 6, 2012 – surpassing longtime Hispanic competitor Univision for most social TV programming on the night of the 2012 Elections. The event required live, up-to-the-minute curation of high-capacity traffic with record-setting volume. Telescope’s Connect platform captured all information in real-time, providing the Hispanic community with relevant and immediate data during the election. Telemundo offered the most compelling real-time social experience for viewers integrating them into the live TV experience through social conversations, social data, real-time Twitter polling and SMS. ‘Pulso Hispano’ featured two additional interactive components on screen: a ‘Tweetometer’ of Obama-related Twitter activity versus Romney-related Twitter activity and a topical SMS polling with real-time, graphically represented results. Telemundo was the only Spanish-language broadcast network to increase its election coverage viewership from 2008, with the newly added 360 conversations. The campaign garnered fantastic results: Telemundo’s primetime election night coverage on Tuesday, November 6 posted strong gains over the network’s 2008 election night coverage among key demographics, up +30% among total viewers (persons 2+) (927,000 vs. 711,000) and +24% among adults 18-49 (427,000 vs. 343,000), according to Nielsen. Telemundo partnered with Telescope Inc to power all mobile and social components of the campaign and the broadcast graphics solutions were delivered through an integration with Chyron.

Current Entries

Comedy Central’s Night of Too Many Stars

Produced by: Comedy Central

Producers of Comedy Central’s Night of Too Many Stars found an innovative way to integrate a sponsor and its social media influence into a live telethon raising money for autism programs.To help raise money for autism programs in Comedy Central’s biennial fundraiser Night of Too Many Stars, producers partnered with sponsor GEICO to run an online auction of celebrity-donated items. With items ranging from personalized ringtones recorded by Oprah Winfrey to a 15-minute Twitter takeover from hot comedian @azizansari, the auction raised over $20,000 for the cause and featured innovative social media integration into live television. GEICO’s famous gecko character was appointed as the honorary auctioneer of the campaign and his @TheGEICOGecko Twitter account served as his mouthpiece. Daily conversation between @comedycentral and @TheGEICOGecko drove attention to the auction on Twitter and lower-third graphics inside the live broadcast featured the latest tweets from the auctioneer, prompting viewers to bid for this charitable cause.

Fox News Election Night 2012

Produced by: Fox News Digital

On election night 2012 Fox News combined live video streaming, live data, a hosted web show, social media chat, and social media reporting into one unified experience: the Fox News Election Command Center. The Command Center featured a live interactive web show - FoxNews.com Live - co-anchored by Jonathan Hunt and Harris Faulkner. The program also featured Happening Now’s Jenna Lee, who teamed-up with Twitter online and on-air “to bring viewers the latest on Twitter and other data analytics." The Command Center also featured video feeds from locations around the country, and real-time elections data and race calls down to the state and county level. The social chat allowed users to login via their Twitter, Facebook, LinkedIn or Google accounts to discuss the election and provide their own reactions as winners were called. Social reporting was highlighted within a coordinated stream of Twitter updates provided by Fox News reporters, personalities and producers.FoxNews.com’s 2012 Election Command Center set audience records and was the most comprehensive and coordinated realtime experience across live TV and web on election night, integrating social media buzz, live video, elections data, live conversations and Twitter-powered reporting all in one experience. Social Chat volume: >500K users at peak (source: Livefyre) Unique Visitors: >17 Million Page Views: > 179 Million Live Streams: > 3 Million (source: Omniture SiteCatalyst)

MTV EMA Social Media (Live TV)

Produced by: Viacom International Media Networks

The 2012 MTV EMA, broadcast live from Frankfurt’s Festhalle on 11/11, offered fans unprecedented social media integration in the cutting-edge style and outrageous spirit that defines the MTV brand. -Live show viewers saw presenter Sway host the Video Wall with a tiled interface tracking social media chatter in real time, including fan tweets and audience poll results. -Mtvema.com users could check the MTV EMA Twitter Tracker for EMA-related tweets, fan predictions and most shared photos from the show. -Users who follow MTV EMA on Twitter/Facebook could see breaking updates plus exclusive images from the venue and backstage. -Backstage, actor David Hasselhoff served as special digital correspondent, tweeting unique, irreverent commentary and pics of himself with other celebs in attendance. -Adding even more star power, performers tweeted their excitement, winners expressed gratitude to their fans, and stars like Kim Kardashian shared photos from backstage and the after-party.The 2012 MTV EMA integrated social media with the on-air live event on a global scale—giving viewers of MTV’s 60+ channels around the world a truly “EMAzing” digital experience! Leading up to, throughout, and after the show, Facebook and Twitter users got a steady stream of winner updates, behind-the-scenes scoop, and exclusive photos. And MTV U.S.’s considerable international audience could check out live gifs posted on MTV’s Tumblr account and behind-the-scenes photos posted on U.S.-based MTV’s Instagram. The EMA totally dominated worldwide social media chatter leading up to, during, and after the live event. Via the Twitter tracker, 5.7 million tweets were recorded during the show (+104% from 2011). Several hashtags featured in the Twitter Tracker prediction module became worldwide trending topics. And fans even created their own grass-roots hashtags for artists not featured in the module—for instance, #EMAWinJoeJ (for Joe Jonas) trended worldwide too! The day of the show, there were 39 EMA-related worldwide trending topics—ranging from names of artists and celebs appearing, to EMA category names in English, Spanish and Portuguese. And of course fans were sending out well wishes to nominated artists--“Good Luck Justin”, “Congrats Taylor”, and “Joe J Is Our Winner” were also global trending topics! At one point, a whopping 8 out of the top 10 global trending topics were EMA-related! This astounding engagement on a global scale shows how passionately fans around the world responded to the 2012 MTV EMA social media campaign.

CONAN Sync App - it's techno-magic

Produced by: Turner Entertainment Networks

Are you Team Coco? Sure you are. So check out your mobile options for keeping up with the latest from Conan O'Brien & crew. It's like having a teeny-tiny late-night talk show with you at all times‚ all in a sexy techno-gizmo that vibrates! The Team Coco apps for iOS & Android lets fans experience CONAN on TBS in a whole new way -- live TV on two screens. Use the 'Sync' feature to receive app-exclusive content and conversation in real-time while watching the show. Of course, the apps also have the full episodes fans want, plus all the latest video clips, photos, web exclusives and more. It's the all-access Team Coco experience fans have been waiting for - available now! The Challenge: Many Millennials think of AT&T; as a big, impersonal company. CONAN, Turner and AT&T; set out to show otherwise: AT&T; has the most powerful network, and can enable richer mobile experiences. The strategy for the Team Coco Tablet App: provide ATT with a customized, 2-screen opportunity, while offering consumers an innovative content experience. Through Audio Content Recognition (ACR) technology, and audio fingerprinting, the Team Coco App syncs with live and DVR TV, allowing real-time interactivity. The Conan Sync App launch included a very funny custom “How-To” video, On-Air content integration, and promo flight which aired online, on iTunes and on VOD. The Team Coco Tablet App (available for Apple and Android), delivers exclusive live content in sync with the show - the first of its kind for a late night talk show. The App can also sync with DVR’d episodes of CONAN, episodes streaming online or even full episodes playing within the App itself. Conan unveils great coffee table books and Andy follows along on the Team Coco tablet app. (on-air demo of sync app). When users “Sync”, they can see complimentary content, commentary, cutting-room floor clips, rehearsal footage or bonus content created specifically for the App – all coordinated to the episode they are watching. The App includes engagement prompts (trivia questions and social features) to interact with other viewers via Facebook and Twitter. To promote AT&T; as its launch partner, TBS created new ways to interact with the AT&T; brand by unlocking exclusive CONAN content triggered to display during AT&T; commercials. With over 97% of CONAN viewers engaged within the social graph, the Team Coco Tablet App gives fans what they want and also allows TBS and advertisers to interact with an engaged target audience like never before. AT&T;’s sponsorship of the Team Coco Tablet App successfully received approximately 40,000 consumer downloads in the first few months, with usage continuing to grow.

Watch What Happens Live

'Watch What Happens: Live' is Bravo's late-night, interactive talk show that features guests from the world of entertainment, politics, and pop culture. Hosted by Andy Cohen, the series includes lively debates on everything from fashion, the latest on everyone's favorite Bravolebrities, and what celebrity is making headlines that week. What makes 'Watch What Happens Live' so unique is its interactive element. Ranked the #2 most social late-night talk show on TV, the series is dedicated to the fans and communicates with them in real time through social media. 'Watch What Happens Live' strives to make viewers feel like they are a part of the show - and they are! Viewers are constantly encouraged to send in questions via Twitter and Facebook, and to play along with the games at home while the guests are playing. Often, a poll question is asked at the beginning of the show and viewers will send in their answers during the show and see the results revealed at the close of the show. Play Live is featured on the show as well, where questions will be asked on-air throughout the show and viewers can respond online or through a mobile device and results are seen in real time during the show. Members from the WWHL staff (the social team) are dedicated to scouring Twitter and Facebook to keep track of the most up to date conversations and trends that are happening in real time while the show is airing, as well as to see what is being said about the show itself. The guests for that night's show are posted on Facebook and fans are asked to send in their questions for the guests. The social media team works during the show to relay viewer questions from Twitter and Facebook to Andy Cohen, the host, during commercial breaks to make sure they are answered in real time on-air. The viewers know that everything they tweet to Andy Cohen or using the official hashtag will be seen by Andy and the staff and it further engages them in the live TV experience. In addition to Twitter and Facebook, the show features two Tumblr accounts. One of the accounts features behind the scenes footage so viewers can learn more about what goes into making a live show. The other Tumblr account features GIFs and other memorable content from the series. Social media is an essential part of 'Watch What Happens Live.' Engaging viewers and fans on these platforms is the heart and soul of the show. All forms of social media have played an integral part in the growth and success of this series. Official Twitter handles, Facebook URL and Tumblr links: @BravoWWHL @BravoAndy https://www.facebook.com/WatchWhatHappensLive?fref=ts http://wwhlgifs.tumblr.com/ http://wwhl-behind-the-scenes.tumblr.com/

Univision's Premios Juventud 2012

Produced by: Univision

Univision’s “Premios Juventud” youth awards show was the second most socially engaged awards show in 2012, regardless of language, and also received the Latin Social TV Award (tie) for Best Special Entertainment Latin Social TV Program. Resources were invested to allow fans to become part of the show, have access to their favorite celebrities and let them decide the outcome of a category in real-time ALL via Twitter during the LIVE four-hour broadcast event. On Facebook, fans were able also able to join in on the fun by mixing photos and videos with footage from last year's show via a dedicated hub called Estado de Celebración. As a result, according to SocialGuide and Trendrr, the awards show was the No. 1 most social program day of broadcast, the top TV Twitter account and #MejorVestido, a fan based voting component, was the No. 1 TV hashtag trending worldwide. The ninth edition of “Premios Juventud” youth awards was the second most socially engaged awards show in 2012. More Tweets per unique person was recorded than that of the Emmys, GRAMMYs, Oscars and MTV’s Video Music Awards. How? Univision invested resources to allow fans to become part of the show, to have access to the stars and to let them decide the outcome of a category in real-time ALL via Twitter during the LIVE four-hour broadcast event. According to SocialGuide and Trendrr, the awards show was the No. 1 most social program day of broadcast, the top TV Twitter account and #MejorVestido, a fan based hashtag voting component, was the No. 1 TV hashtag of the day, and trended worldwide. Viewers were given the opportunity to choose Best Dressed female and male celebrities on the carpet using hashtag #MejorVestido. The winners, voted by the fans on Twitter, were announced during the final on-air segment of the LIVE broadcast. In the lead to the broadcast, exclusive live chats with artists direct from rehearsals were held to allow access for viewers to their favorite artists. During the carpet, fans sent questions for their favorite celebrities via Twitter and select Tweets were asked to the respective celebrity during the broadcast. Viewer Tweets and photos using #PJFoto supporting their favorite stars and winners were also featured on-screen. The backstage area was streamed live and featured real-time fan commentary from Twitter and Facebook. In addition to the backstage streaming, Univision featured the winners as they extended their thanks to those they weren’t able to on stage via the “Thank You Cam.” Specifically on Facebook, fans could connect their accounts to mix photos and videos with footage from last year's show via a dedicated hub called Estado de Celebración. The show’s social media host Ana Patricia Gonzalez reported on the social pulse and connected fans with their favorite stars –updating them on who was leading the charts for the Best Dressed category and prompting them to continue to vote for their favorite using the #MejorVestido on Twitter.

never.no's Social TV Platform

Produced by: never.no

never.no is a Social Television platform for TV producers. We are the middleware between the outside digital world and the broadcast. never.no’s Interactivity Suite (IS) supports true participation TV by enabling viewers to influence a television broadcast in real time. Using never.no, a broadcaster can effortlessly integrate user-generated content into live television from social media sites such as Twitter, Facebook, Instagram and Google+. A pioneer in social TV, never.no works with top broadcasters such as Al Jazeera, BBC, CBC, ESPN, ITV, MBC, MTV Media, Music Choice, QVC, Univision and Viasat. never.no enables broadcasters to create highly advanced and enriched new forms of television engagement, interactivity, and audience loyalty. Broadcasters that use the never.no platform are able to push and pull data from social media into live programming environments as well as across companion applications and second screen devices. never.no allows broadcasters to focus on driving the story, without worrying about the technology. For audiences, the viewing experience is greatly enhanced as now they are able to interact and become part of the live TV broadcast. never.no is a pioneer in providing solutions for integrating social media with live TV. never.no’s social TV product for presenters, Prompter, was the first of its kind. Most recently never.no facilitated one of the first realtime integrations of Instagram photos in a live broadcast for MTV Media’s Big Brother, included social media and geolocation data for Univision's Election coverage and created a WordCloud visualization for ESPN. Case Studies: Geolocation Tweets - Univision's Election Night Coverage Univision used never.no to integrate Social Media into their broadcast coverage during US election night. Footage courtesy of Univision Realtime Polls & Prompter - TVNZ's The Hobbit TVNZ used never.no to integrate Facebook comments, Tweets, polls and SMS into their live TV coverage of The Hobbit premiere. Prompter was used to read out poll results and also push the results on-screen in realtime. QVC Social Ticker QVC used never.no’s Interactivity Suite (IS) to harvest and moderate social conversation during the Oscars for The Buzz on the Red Carpet. Viewers' Tweets were displayed live on-air, generating great enthusiasm from the audience. During the 3 hr broadcast QVC (combined with celebrity guests) saw an increase of over 600% in social traffic coming through the IS. Footage courtesy of QVC. What's Trending WordCloud - ESPN For ESPN’s Sports Nation never.no created a Word Cloud visualization that tallied and ranked the frequency of people’s Tweeted responses to questions from the hosts. The Word Cloud was the anchor to 3 or 4 mins of conversation between the hosts and audience. Instagram - MTV Media MTV MEDIA used never.no’s IS to include Instagram photos in their live TV broadcast of Big Brother Extra and Big Brother Talk Show.

Live TV Social Integration: Telemundo Decision 2012

Produced by: Telemundo/Telescope Inc

With 1.295 million social mentions across social networks, Telemundo was the number one Spanish-language broadcast network on social media on election night and ranked fifth nationwide among broadcast networks, cable and programs regardless of language. The hashtag #YoVote (IVoted) was promoted throughout the campaign and proved very successful in encouraging Latinos to register and vote in the elections. Telemundo combined its Twitter, Facebook and Google+ accounts to engage the Hispanic community with record-breaking prime-time election coverage, increasing their viewership by +30% from 2008 Election coverage. The social campaign powered by Telescope, delivered real-time audience interactivity measuring the social pulse on the night with a live Tweet-o-meter measuring the tweet race between Obama and Romney, up-to-the minute curation of tweets and live integration to air. Election Night created a lot of noise on 6th Nov 2012. Telemundo’s campaign got to the pulse of social conversation and views of the Hispanic community, a community that helped define the outcome of the 2012 Election. The social campaign empowered the Latino community to participate on election night, giving them a platform to share who they voted for and discuss key election issues through videos, photos and comments, all pushed live to-air. Telemundo Election Night, ‘Decision 2012: Noche de Elecciones’ was ranked #1 among Spanish Language networks and #5 on Trendrr’s Social TV chart for Election Night, November 6, 2012 – surpassing longtime Hispanic competitor Univision for most social TV programming on the night of the 2012 Elections. The event required live, up-to-the-minute curation of high-capacity traffic with record-setting volume. Telescope’s Connect platform captured all information in real-time, providing the Hispanic community with relevant and immediate data during the election. Telemundo offered the most compelling real-time social experience for viewers integrating them into the live TV experience through social conversations, social data, real-time Twitter polling and SMS. ‘Pulso Hispano’ featured two additional interactive components on screen: a ‘Tweetometer’ of Obama-related Twitter activity versus Romney-related Twitter activity and a topical SMS polling with real-time, graphically represented results. Telemundo was the only Spanish-language broadcast network to increase its election coverage viewership from 2008, with the newly added 360 conversations. The campaign garnered fantastic results: Telemundo’s primetime election night coverage on Tuesday, November 6 posted strong gains over the network’s 2008 election night coverage among key demographics, up +30% among total viewers (persons 2+) (927,000 vs. 711,000) and +24% among adults 18-49 (427,000 vs. 343,000), according to Nielsen. Telemundo partnered with Telescope Inc to power all mobile and social components of the campaign and the broadcast graphics solutions were delivered through an integration with Chyron.

Play Live on Watch What Happens Live

Produced by: Bravo

BRAVO is more than TV. BRAVO is known for innovation and surrounding our fans with layers of engagement giving them the BRAVO experience when and where they want it. Play Live delivers on a new promise of real time interactivity bringing Participation TV to a new level during one of Bravo’s most engaging shows Watch What Happens Live, the only LIVE, late night talk show on TV. Play Live is part of the broadcast stream so it reaches the entire audience, AND it’s accessible and easy to use on any device (mobile, tablet, desktop) with instant on-air results. Play Live is a new way for Watch What Happens Live fans to enjoy the show with other fans, encourages live viewing and provides a deeper level of engagement. Bravo is a pioneer in extending TV far beyond the television screen with a series of industry firsts including the recently launched Play Live experience the next generation of “Participation TV”. Play Live is a real time TV platform that allows Bravo fans a new way to enjoy Watch What Happens Live with other Bravo fans in games such as trivia, polls, and ratings while LIVE results of their interaction are displayed on air in real time. Play Live is incorporated into the broadcast stream so it reaches the entire audience and is easy to use on any device including mobile, tablet and desktop. Bravo conducted a recent study and found that 53% of television audiences are using 2 and 3 screens/devices while watching TV. Play Live is catering to this audience by providing an interactive multiplatform experience. In the same study usage of Play Live during Watch What Happens Live increased +63% for the latter three episodes versus the initial three – indicating growing awareness and interest in the interactive experience. Users were engaged for a much longer duration than typical users, spending an average of 9.7 minutes per episode with Play Live across platforms including mobile and tablet. In addition to integrated in-show interaction, Play Live’s technology enables advertisers to create live interactive ads with functionality such as interactive polls tied to social incentives like e-coupons. The interactive ad opportunities provide incentive for consumers and create more value and impact for advertisers. Recent statistics from revealed that 41% of the engaged audience perceived the sponsor to be “innovative” because of its Play Live sponsorship and 34% cited an improved opinion of the brand because of its Play Live sponsorship. Play live is a new interactive approach to live viewing. It not only benefits audiences and sponsors, but pushes the limits of consumer technological engagement, ultimately giving fans a voice within the storyline.

WWE's Social Integration on WWE Raw and SmackDown

Produced by: WWE

For years, wrestling fans have welcomed WWE into their homes via our weekly shows, including Monday Night Raw, Friday Night SmackDown and WWE Main Event, airing Wednesday nights. For those fans unable to attend a live show, the viewing experience has been just a passive way to consume the entertainment of our product. But the advent of social media and WWE’s aggressive integration of social media into our shows provides a viewing experience unmatched by any other weekly episodic show. Through the use of our branded WWE mobile application, our production/content team provides supplemental information and video throughout the show’s commercial breaks. Social media, incorporated in all levels of our product (even show names), has been and will continue to be an important part of our overall fan experience.WWE’s initial foray into weekly television began on January 11, 1993, when the first episode of Monday Night Raw aired. Twenty years and more than 1,000 episodes later, Raw stands alone as the longest-running weekly episodic television show in history and WWE’s flagship program. Alongside live pay-per-view events and two pre-taped programs, Monday Night Raw or WWE Raw is the main vehicle in which our fans are able to connect with our product. WWE’s mobile application and our second-screen experience, WWE Active (previously #RAWActive), lead our social efforts. In addition to showing exclusive backstage content and fan polls and tweets, WWE Active serves as the platform by which fans can actually control the direction of the show and the outcome of specific storylines. Throughout the show, an on-screen personality, whether it be commentator or wrestler, will give the fans a choice of who will participate in the main event of the show, with selection based purely on the results of a poll of fan participation. Fans are able to see who is leading the poll and what trends they have started on Twitter based on the number of votes tallied. Major announcements are announced via a number of mediums, too, including Twitter and Tout, a video-sharing service used by all of our Superstars and Divas. For example, Vickie Guerrero, the on-screen Managing Supervisor of Monday Night Raw announced a match that would happen on the Feb. 19 episode of the show. Fans who followed her and WWE on Twitter at @ExcuseMeWWE got an exclusive insight the show before her tweet was shown on TV. We show our socially active fans that we enjoy their participation and constantly work to ensure they are engaged in our product as opposed to passively consuming it.