Best Social Media Agency - Large (over 100)

Archived from the 5th Annual Shorty Industry Awards

Winners

360i

Produced by: 360i

360i is driven by an innate curiosity that keeps us and our clients ahead of the game – which is a good thing because in social, things are always changing. Curiosity permeates our culture across all departments, from media and SEO to brand strategy and community management. Specific to social, curiosity and a thirst to answer the question “what if …?” has laid the groundwork for efforts like the Oreo Blackout Tweet that dominated Super Bowl chatter earlier this year, Oscar Mayer’s Great American Bacon Barter campaign and even our holiday card, which bridged digital with the real world – and most importantly, allowed us to raise $50K for Hurricane Sandy relief.We’re social pioneers. We built one of the first social departments at any agency, which began with blogger relations in early 2007. Today, 360i is home to a specialized social team spanning social strategy, influencer relations, community management, social listening and content development. We help brands build relationships – at scale. Social allows brands to engage in a relevant, personal dialogue with consumers and we’re helping some of the largest brands in the world take advantage of this unprecedented opportunity. Every day, we engage 175MM people globally through the 150+ brand communities we manage. Among them are Oreo, UGG Australia, Bravo & Dentyne. We use social to evolve brands from talking to being talkable. For example, we helped Oscar Mayer introduce a new kind of bacon by building a campaign around a simple, yet powerful insight: Bacon is more buzzed about online than Tom Cruise, Kanye West and Lady Gaga. Which got us thinking – what if we could harness this passion around Oscar Mayer bacon? Thus, the Great American Bacon Barter was born. The social media-driven journey caught the attention of bacon lovers across America and propelled Oscar Mayer to the center of the conversation. Another example: Insight into the makeup of Oreo’s online communities revealed to us the power and scale of the brand’s Millennial fan-base, and so we began delivering social content that was hyper-relevant to the behaviors and attitudes of our audience and reflective of pop culture events as they happened. So, when an unexpected power outage interrupted Super Bowl XLVII, we knew just what to give fans racing to social media to discuss the event. Oreo’s blackout tweet went viral almost immediately. We’re dedicated to helping brands evolve to be social by design, which is why we wrote the book on it. Written in 2009, our Social Marketing Playbook has been read over 100,000 times and is widely heralded as the premiere guide to social. We also created 360iU, our educational center that helps marketers better understand the changing social landscape through regular reports, our Startup Outlook program and an industry blog, which features thought leadership from 60+ people at 360i.

Finalists

The Premier Global YouTube Network

Produced by: Fullscreen

Fullscreen was founded in January 2011 by CEO George Strompolos who helped create and manage YouTube’s Partnership Program. In just two years, Fullscreen has quickly grown from a living room start-up into the #1 independent YouTube network according to comScore. With 2 billion monthly views and over 100 million subscribers, we’ve built a global network on YouTube that empowers next-generation content creators and brands to thrive in a digital world. Fullscreen offers creators and brands premium services, proprietary technology tools and strategic consultation for audience development and effective social engagement on YouTube. Fullscreen also provides exclusive sponsorship opportunities, creative marketing solutions, cross-promotional support and more. The digital world is revolutionizing the way content is being consumed, shared and enjoyed. Here at Fullscreen, we understand how YouTube audiences are actively engaging with the content they love. We innovate proprietary technology tools and provide content creators and brands with powerful solutions for developing and engaging their audience on the world’s largest video platform. A primary way creators make a living from their content is by securing sponsorships from advertisers. Unfortunately, brands have limited access to the breadth of content creators on YouTube, and sponsorship opportunities are typically reserved for only the largest YouTube channels. But we believe that every creator is an influencer, so we created Gorilla. Gorilla is Fullscreen’s exclusive sponsorship marketplace that gives creators of all sizes the opportunity to participate in sponsored videos and cross-promotional campaigns that offer $20-$40 CPMs to complement their standard YouTube revenue. With Gorilla, brands are able to organically integrate their brand message across a demographically-targeted slice of Fullscreen’s massive creator network. Gorilla is revolutionizing the way brands are able to share their message. Recently BermanBraun teamed up with Fullscreen to promote its “Why Would You Eat That?” series on the “Tasted” channel. Rather than limiting their brand strategy solely to buying media, BermanBraun enlisted 30 highly inventive YouTubers to eat raw eggs, paintballs, sticks of butter and other oddities to show their solidarity with the crazy eaters on the “Tasted” show. These Gorilla “shoutouts” received over 300,000 views just in the first week of the campaign while nearly doubling the “Tasted” channel’s subscriber acquisition rate. Fullscreen also works directly with brands like NBC, FOX, Univision and McDonalds to maximize their presence on YouTube with Channel Plus, Fullscreen's channel management and optimization service. By helping brands deliver smart programming on the world's largest video platform, we empower brands to become creators and storytellers. We constantly implement specialized social media strategies for our clients. Fullscreen worked with FOX to activate a social campaign around the launch of the film "Rise of the Planet of the Apes". The campaign ran across a number of content channels in the Fullscreen network and drove four times more traffic (over 1.2 million views) to Fandango than the official theatrical site.

We Are Social

Produced by: We Are Social

We Are Social is the largest and most awarded specialist social media agency in the world. Founded just over four years ago in London, we have since enjoyed spectacular growth and built an outstanding reputation for our work. We are purpose-built from the ground–up for social media. Our staff are drawn from a blend of digital, marketing, media, PR, editorial and research backgrounds in a dynamic, client-focused structure, working in a lean and agile way and united by a culture of innovation and excellence in execution. Headquartered in London, our footprint spans the globe with offices in New York, Paris, Milan, Munich, Singapore, Sydney and São Paulo. Our worldwide headcount has doubled in the last 12 months to over 300, and this international reach has been reflected in being appointed the global social agency of record for a multitude of blue chip brands such as adidas, Lenovo, Jaguar, Tiger Beer, Indesit, Moët & Chandon and De Beers.We have conceived and delivered hundreds of innovative and successful social media programs, setting the benchmark by which all other social agencies are measured. We work with clients as diverse as Heinz, Unilever, Hyundai, Louis Vuitton, Expedia, Heineken, Cisco, Nestlé, PayPal, Kleenex and Intel on both a regional and local market basis across our eight offices. Some of our most notable client campaigns of the last year include the launch of Heinz's Five Beanz by engaging their passionate fans, reaching eight million people through word of mouth, making PG tips the most ‘engaged with’ UK brand on Facebook and helping Bulmers create an engaged Facebook fanbase, demonstrating each fan is worth over £200/year to them. We created and managed Heinz’s hugely successful (and awarded) 'Get Well Soup' campaign, where Facebook fans could send personalized cans of soup to sick friends. By making people and culture the focus of significant investment within the business, we’ve been able to make sure our culture, ethics and delivery have not suffered from our rapid growth. We promote a ‘learning’ environment for our people through a four-week induction program, investing heavily in both internal and external training and by promoting knowledge sharing between all of our staff. We’re also an international bunch, with 20 nationalities in the team and 13 different languages spoken natively. People want to work for us and rarely leave, and our extensive benefits play a part in this – it includes flexible holidays and working hours, a company pension, staff referral bonuses, birthday treats and a host of much-anticipated social events throughout the year. We lead by example, with active social media profiles across all relevant channels, including Facebook, Twitter and YouTube – and we have a very active global Skype chat to share knowledge and opinions across our offices.

Fleishman-Hillard

Produced by: N/A

For over 65 years, Fleishman-Hillard has built its reputation on creating integrated communications strategies and programs that deliver what clients value most — meaningful and measurable results that impact their business. The firm, widely recognized for extraordinary quality of work, excellent client service, and a strong company culture, is committed to staying on top of the latest trends in digital and social communications so that our clients can do the same. With over 400 digital and social specialists in more than 20 full-service Global Digital and Social Hubs and Content Studios globally, Fleishman-Hillard leverages digital technologies, platforms and channels to help clients through the development of strategy and execution of sustainable programs to achieve measurably improved performance against business objectives. Each of our global hubs houses a digital communications center of excellence that contributes to our firm’s digital and social experience and expertise, a discipline that has been going strong since the mid-1990s. Fleishman-Hillard social media programs are designed to foster interaction, collaboration, community development, content creation and sharing across all digital channels. Delivering winning outcomes for our clients ranks first among all other accolades, but it is gratifying to be recognized by our peers for the quality and creativity of our work. Over the years, Fleishman-Hillard has received some of the industry’s most distinguished honors, ranging from the prestigious Silver Anvil, PRWeek and IPRA awards to the coveted Cannes Lions. Our accomplishments in the digital and social space include AdAge’s “Top 10 Standout Agencies” for 2013, PR News Platinum Awards 2012 “PR Firm of the Year: Digital,” The Holmes’ Report 2012 “Public Affairs Agency of the Year,” and the P&G PR Agency Awards 2012 “Best Agency Partner.” We have submitted three additional entries for consideration from specific outstanding campaigns for this year’s Shorty Industry Awards. These include General Motor’s “Chevy at SXSW,” Sodastream’s “Integrated Sustainability Campaign,” Chobani's "The Revolution in the Dairy Aisle Goes Social," Citi's Connect: Professional Women's Network on LinkedIn" and Philips’ “The Plus Project.”

Current Entries

360i

Produced by: 360i

360i is driven by an innate curiosity that keeps us and our clients ahead of the game – which is a good thing because in social, things are always changing. Curiosity permeates our culture across all departments, from media and SEO to brand strategy and community management. Specific to social, curiosity and a thirst to answer the question “what if …?” has laid the groundwork for efforts like the Oreo Blackout Tweet that dominated Super Bowl chatter earlier this year, Oscar Mayer’s Great American Bacon Barter campaign and even our holiday card, which bridged digital with the real world – and most importantly, allowed us to raise $50K for Hurricane Sandy relief.We’re social pioneers. We built one of the first social departments at any agency, which began with blogger relations in early 2007. Today, 360i is home to a specialized social team spanning social strategy, influencer relations, community management, social listening and content development. We help brands build relationships – at scale. Social allows brands to engage in a relevant, personal dialogue with consumers and we’re helping some of the largest brands in the world take advantage of this unprecedented opportunity. Every day, we engage 175MM people globally through the 150+ brand communities we manage. Among them are Oreo, UGG Australia, Bravo & Dentyne. We use social to evolve brands from talking to being talkable. For example, we helped Oscar Mayer introduce a new kind of bacon by building a campaign around a simple, yet powerful insight: Bacon is more buzzed about online than Tom Cruise, Kanye West and Lady Gaga. Which got us thinking – what if we could harness this passion around Oscar Mayer bacon? Thus, the Great American Bacon Barter was born. The social media-driven journey caught the attention of bacon lovers across America and propelled Oscar Mayer to the center of the conversation. Another example: Insight into the makeup of Oreo’s online communities revealed to us the power and scale of the brand’s Millennial fan-base, and so we began delivering social content that was hyper-relevant to the behaviors and attitudes of our audience and reflective of pop culture events as they happened. So, when an unexpected power outage interrupted Super Bowl XLVII, we knew just what to give fans racing to social media to discuss the event. Oreo’s blackout tweet went viral almost immediately. We’re dedicated to helping brands evolve to be social by design, which is why we wrote the book on it. Written in 2009, our Social Marketing Playbook has been read over 100,000 times and is widely heralded as the premiere guide to social. We also created 360iU, our educational center that helps marketers better understand the changing social landscape through regular reports, our Startup Outlook program and an industry blog, which features thought leadership from 60+ people at 360i.

Fleishman-Hillard

Produced by: N/A

For over 65 years, Fleishman-Hillard has built its reputation on creating integrated communications strategies and programs that deliver what clients value most — meaningful and measurable results that impact their business. The firm, widely recognized for extraordinary quality of work, excellent client service, and a strong company culture, is committed to staying on top of the latest trends in digital and social communications so that our clients can do the same. With over 400 digital and social specialists in more than 20 full-service Global Digital and Social Hubs and Content Studios globally, Fleishman-Hillard leverages digital technologies, platforms and channels to help clients through the development of strategy and execution of sustainable programs to achieve measurably improved performance against business objectives. Each of our global hubs houses a digital communications center of excellence that contributes to our firm’s digital and social experience and expertise, a discipline that has been going strong since the mid-1990s. Fleishman-Hillard social media programs are designed to foster interaction, collaboration, community development, content creation and sharing across all digital channels. Delivering winning outcomes for our clients ranks first among all other accolades, but it is gratifying to be recognized by our peers for the quality and creativity of our work. Over the years, Fleishman-Hillard has received some of the industry’s most distinguished honors, ranging from the prestigious Silver Anvil, PRWeek and IPRA awards to the coveted Cannes Lions. Our accomplishments in the digital and social space include AdAge’s “Top 10 Standout Agencies” for 2013, PR News Platinum Awards 2012 “PR Firm of the Year: Digital,” The Holmes’ Report 2012 “Public Affairs Agency of the Year,” and the P&G PR Agency Awards 2012 “Best Agency Partner.” We have submitted three additional entries for consideration from specific outstanding campaigns for this year’s Shorty Industry Awards. These include General Motor’s “Chevy at SXSW,” Sodastream’s “Integrated Sustainability Campaign,” Chobani's "The Revolution in the Dairy Aisle Goes Social," Citi's Connect: Professional Women's Network on LinkedIn" and Philips’ “The Plus Project.”

The Premier Global YouTube Network

Produced by: Fullscreen

Fullscreen was founded in January 2011 by CEO George Strompolos who helped create and manage YouTube’s Partnership Program. In just two years, Fullscreen has quickly grown from a living room start-up into the #1 independent YouTube network according to comScore. With 2 billion monthly views and over 100 million subscribers, we’ve built a global network on YouTube that empowers next-generation content creators and brands to thrive in a digital world. Fullscreen offers creators and brands premium services, proprietary technology tools and strategic consultation for audience development and effective social engagement on YouTube. Fullscreen also provides exclusive sponsorship opportunities, creative marketing solutions, cross-promotional support and more. The digital world is revolutionizing the way content is being consumed, shared and enjoyed. Here at Fullscreen, we understand how YouTube audiences are actively engaging with the content they love. We innovate proprietary technology tools and provide content creators and brands with powerful solutions for developing and engaging their audience on the world’s largest video platform. A primary way creators make a living from their content is by securing sponsorships from advertisers. Unfortunately, brands have limited access to the breadth of content creators on YouTube, and sponsorship opportunities are typically reserved for only the largest YouTube channels. But we believe that every creator is an influencer, so we created Gorilla. Gorilla is Fullscreen’s exclusive sponsorship marketplace that gives creators of all sizes the opportunity to participate in sponsored videos and cross-promotional campaigns that offer $20-$40 CPMs to complement their standard YouTube revenue. With Gorilla, brands are able to organically integrate their brand message across a demographically-targeted slice of Fullscreen’s massive creator network. Gorilla is revolutionizing the way brands are able to share their message. Recently BermanBraun teamed up with Fullscreen to promote its “Why Would You Eat That?” series on the “Tasted” channel. Rather than limiting their brand strategy solely to buying media, BermanBraun enlisted 30 highly inventive YouTubers to eat raw eggs, paintballs, sticks of butter and other oddities to show their solidarity with the crazy eaters on the “Tasted” show. These Gorilla “shoutouts” received over 300,000 views just in the first week of the campaign while nearly doubling the “Tasted” channel’s subscriber acquisition rate. Fullscreen also works directly with brands like NBC, FOX, Univision and McDonalds to maximize their presence on YouTube with Channel Plus, Fullscreen's channel management and optimization service. By helping brands deliver smart programming on the world's largest video platform, we empower brands to become creators and storytellers. We constantly implement specialized social media strategies for our clients. Fullscreen worked with FOX to activate a social campaign around the launch of the film "Rise of the Planet of the Apes". The campaign ran across a number of content channels in the Fullscreen network and drove four times more traffic (over 1.2 million views) to Fandango than the official theatrical site.

We Are Social

Produced by: We Are Social

We Are Social is the largest and most awarded specialist social media agency in the world. Founded just over four years ago in London, we have since enjoyed spectacular growth and built an outstanding reputation for our work. We are purpose-built from the ground–up for social media. Our staff are drawn from a blend of digital, marketing, media, PR, editorial and research backgrounds in a dynamic, client-focused structure, working in a lean and agile way and united by a culture of innovation and excellence in execution. Headquartered in London, our footprint spans the globe with offices in New York, Paris, Milan, Munich, Singapore, Sydney and São Paulo. Our worldwide headcount has doubled in the last 12 months to over 300, and this international reach has been reflected in being appointed the global social agency of record for a multitude of blue chip brands such as adidas, Lenovo, Jaguar, Tiger Beer, Indesit, Moët & Chandon and De Beers.We have conceived and delivered hundreds of innovative and successful social media programs, setting the benchmark by which all other social agencies are measured. We work with clients as diverse as Heinz, Unilever, Hyundai, Louis Vuitton, Expedia, Heineken, Cisco, Nestlé, PayPal, Kleenex and Intel on both a regional and local market basis across our eight offices. Some of our most notable client campaigns of the last year include the launch of Heinz's Five Beanz by engaging their passionate fans, reaching eight million people through word of mouth, making PG tips the most ‘engaged with’ UK brand on Facebook and helping Bulmers create an engaged Facebook fanbase, demonstrating each fan is worth over £200/year to them. We created and managed Heinz’s hugely successful (and awarded) 'Get Well Soup' campaign, where Facebook fans could send personalized cans of soup to sick friends. By making people and culture the focus of significant investment within the business, we’ve been able to make sure our culture, ethics and delivery have not suffered from our rapid growth. We promote a ‘learning’ environment for our people through a four-week induction program, investing heavily in both internal and external training and by promoting knowledge sharing between all of our staff. We’re also an international bunch, with 20 nationalities in the team and 13 different languages spoken natively. People want to work for us and rarely leave, and our extensive benefits play a part in this – it includes flexible holidays and working hours, a company pension, staff referral bonuses, birthday treats and a host of much-anticipated social events throughout the year. We lead by example, with active social media profiles across all relevant channels, including Facebook, Twitter and YouTube – and we have a very active global Skype chat to share knowledge and opinions across our offices.