Best Overall Brand Presence on Instagram
A billion dollars later (and a Shorty Award win for #Apps) Instagram is now being used by over 40% of to brands to crowdsource photos in marketing campaigns. This Polaroid-style, Facebook-owned app has given brands a chance to see what their customers see. This award honors the best brand presence on Instagram.
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Produced by: National Geographic
Since 1888, National Geographic has traveled the Earth, sharing its amazing stories with each new generation. Today, National Geographic continues this rich tradition by embracing social media to share stories and engage its members (and audiences) around the globe. With more than 20 million fans across Facebook, Twitter, Google+, and YouTube, Instagram was a perfect fit to share the high-quality ...
Produced by: Oreo
It was time to find out the answer to humanity’s most important question: cookie or creme? Oreo’s very first Super Bowl ad drove viewers to Instagram, where fans chose sides by tagging photos either #cookiethis or #cremethis. And then, for three long, oppressively - sweet - smelling days, we did just that. Twenty artists recreated Instagram photos using mountains of ...
Produced by: Viacom (MTV)
In 2012, MTV became the first company ever to hit one million Instagram followers. A pop culture visual powerhouse, the account currently houses 838 photos since its 2011 launch, with more than 1.1 million followers as of February 2013. Harnessing its influence as the cultural home of the millennial generation, the MTV Instagram is chock-full of behind-the-scenes, up-close-and-personal shots of ...
Produced by: kbs+ The Media Kitchen
As a retailer, Armani Exchange wanted to help define the public's daily personal style and motivate new fashion purchases. Leveraging Instagram, contributors including fashion bloggers, influencers and consumers were invited to use the #DressedFor hashtag to collaboratively help A|X create a user-generated style board reflecting an array of tastes and fashions. We compiled and featured submissions on
Produced by: MKG
evian has always been an innovator; not only did they start the bottled water category in the United States in 1978, but were the first water brand to launch on Instagram. In the past year, evian has used Instagram to build connections through pictorial storytelling, leading to a thriving following of fans that routinely express their love for the brand. ...
Produced by: HBO
The GIRLS brand on Instagram reflects the series’ most resonant moments with episodic and promotional imagery, creative hashtag use, and “behind-the-velvet-rope” access to red carpet premieres and VIP events. Regular updates include fan favorite quotes, images from the episodes as episodes air, and a polling of fan-favorite moments from the series.
Produced by: Capricho
CAPRICHO was able to see the potential of Instagram from the beginning. Unlike others within Brazilian media, CAPRICHO knew how to take advantage of this new technology trend. The publication found a visual identity of its own within Instagram and successfully involved its readers. Within 10 months it went from 11 thousand to 132 thousand followers. CAPRICHO’S Instagram was ...
Produced by: Capricho
In 2012, CAPRICHO’s Facebook page ceased to be an automatic news feed and began to offer exclusive content increasing the interaction with the reader. It went from 500 thousand to 2 million fans: it is the largest fansite of Editora Abril and the largest teen magazine community in the world. CAPRICHO’s Facebook page represents the hard work that the ...
Produced by: DoubleTree by Hilton
It is important to be where our consumers are and engage and deliver value when, where and how they wish to receive it. With the growth of the Instagram platform (gains one new user every second), and tapping into the insight that people love to share photos during their travels, this is a perfect platform for our brand to grow ...
Produced by: Pantone
On December 6, 2012, Pantone LLC, the global authority on color and provider of professional color standards for the design industries announced PANTONE® 17-5641 Emerald as the color of the year for 2013. Pantone launched their Instagram account a few months prior and wanted to make a colorful "splash" on the platform around the Color of the Year ...
Produced by: NBC News Digital
NBC News has been harnessing the power of visual storytelling since its first broadcast in 1938. In January 2011, they began bringing this experience to Instagram. America’s leading news organization prides itself on taking original, compelling photographs around the world to bring its followers to the forefront of breaking news. Through Instagram, NBC News has taken its followers through ...
Produced by: Betty Crocker
For over 90 years, Betty Crocker has been a loyal sidekick to millions of folks at home in their kitchens. To return the favor, Betty Crocker’s Instagram account goes behind the scenes in the kitchens that have been powering all others for decades: the Betty Crocker Kitchens at General Mills. Betty’s Instagram followers get insider access into what the Kitchens ...