Best Use of Animated GIFs
Even The New York Times is using Animated GIFs to report the news. These fun, moveable images have made a comeback from the early days of the internet and have dominated Tumblr feed. Now organizations of all types are embracing this quirky image format. This award honors the Best Use of Animated GIFs by a media outlet, brand or agency.
Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.
Winner
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Where Football is Born
Produced by: Wilson Sporting Goods Co.
During Super Bowl XLVII, 108 million Americans tuned in to see a Wilson football fly across the field for 60 minutes of gameplay between the Baltimore Ravens and San Francisco 49ers. With that much screen time, there’s was no need for the brand to spend upwards of $3.8 million dollars on a 30-second tv spot. Instead, to connect with fans, ...
Finalists
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WHAT SHOULD WE CALL GIRLS
Produced by: HBO
In response to the popularity of sharing animated GIFs on Tumblr, HBO GIRLS launched a focused Tumblr presence that shares fan-created GIFs from the series in the style of the “What Should We Call Me” Tumblr meme. WSWCG uses the What Should We Call ____ format to include “GIRLS” in each GIF caption, highlighting the relatability of the series ...
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BuzzFeed Animated GIF Premiere & Banshee GIF Shop
Produced by: HBO
The new Cinemax series, Banshee, is filled with gripping fight scenes, shocking moments and an attractive cast. It made perfect sense to utilize the animated GIF format as a cornerstone of the marketing campaign in a variety of innovative executions, including releasing the entire first episode as a series of animated GIFs and extract key moments from every episode for ...
Browse Entries
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VH1's Pass the Bowl
Produced by: VH1
“Pass The Bowl” is VH1’s ongoing interview series, wherein celebrities contribute questions to our bowl and fellow celebs later draw a question.
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Stoker Movie: Letters to India
Produced by: TVGla
To generate excitement around the much anticipated film, Stoker, TVGla created a visually powerful, parallax-driven, HTML5 scrolling site called Letters to India that gave users a glimpse into the wicked and twisted world of the film’s main character. This intriguing and constantly evolving site tells India’s story through a series of letters, quotes, and cinemagraphs that move ...
