Best Fortune 500 Brand on Social Media
Being part of the Fortune 500 is no easy feat. The top brands in the world are also using the top social platforms in the world to increase awareness, their bottom line and public perception. This award honors the Fortune 500 company that is using social media the best, overall, for marketing, customer service, public relations, internal communications and more.
Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.
Winner
-
Pepsi: Live For Now
Produced by: Pepsi
2012 was the year for Pepsi to Live For Now and Deep Focus wanted to get the word out. Along with Pepsi and our partners, we transformed the brand’s social agenda to one that exuded Live For Now in every image, copy and conversation. We programmed Facebook, twitter and other social platforms with exclusive sponsored content. Pepsi livestreamed concerts ...
Finalists
-
Whole Foods Market - Big Brand, Organic Content
Produced by: Whole Foods Market
Lauded as one of the big brands to first do Facebook and then Twitter right back in 2008, Whole Foods Market has expanded its social media presence to engage with its shoppers and fans on their passion points in all of the top social channels existing to date. As of December 2012, the grocer is engaging with more than 4.5 ...
-
Sprint Backboard Cam
Produced by: Digitas
THE CHALLENGE With a limited budget and hundreds of brands competing for attention during the 2012 NBA Finals, how could Sprint break through to promote the launch of its new EVO smartphone? THE SOLUTION NBA BACKBOARDCAM PRESENTED BY EVO 4G LTE FROM SPRINT Using the NBA BackboardCam, we replicated the EVO’s revolutionary new camera, which fires-off four pics per second, ...
Browse Entries
-
The '+' Project in Asia Pacific by Philips
Produced by: One-Voice (Fleishman-Hillard)
The key business objective was to raise awareness of the brand in Asia and establish Philips as a company that channels innovation. The ‘+’ Project, a multi-country initiative, was designed to engage stakeholders in Asia via social media and crowd source ideas aimed at improving health and well-being. A movement was initiated. ...
