Best Use of Social Media for Financial Services
here are now more ways than ever to receive promotions, deals and points from financial services companies. Banks and other companies are using the social web to facilitate payments, provide deals and more. This award honors the best use of Social Media by a Financial Services company that has helped improved customer experiences and rewards.
Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.
Winner
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Citi’s Connect: Professional Women’s Network on LinkedIn
Produced by: Fleishman-Hillard
Realizing a need for a social media hub where women could network and discuss the issues that affect their careers, Citi teamed with LinkedIn to introduce a first-of-its-kind community for professional women in April 2012 – Connect: Professional Women’s Network. The Connect community, which has grown to over 100,000 members in less than a year, immediately hit a nerve. ...
Finalists
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Bankrate: A Wealth of Knowledge about All Things Personal Finance
Produced by: Bankrate, Inc.
You don’t need a sky-high income to be financially secure. Bankrate's down-to-earth tweets help people from all walks of life be smart with their money. After all, personal finance is at the root of all goals in life: Can you afford your dream? How can you map out a plan to get there?
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PNC Neighborhood Wishlist
Produced by: Deutsch NY
Attitudes towards banks are at an all time low. Why would anyone “like” one on Facebook? To give people a reason, we created PNC Neighborhood Wishlist, a social funding program that provides small grants to community projects. We invited people to submit, share and vote for these projects and each vote triggered a $1 donation from PNC, up to a ...
