Best Social Media Campaign for Film

For years, word of mouth has been important in determining the a movie’s results at the box office, an effect that’s even more amplified by social media. This award recognizes marketing campaigns that integrate Twitter, Facebook and other social platforms in a creative and meaningful way to promote a theatrical motion picture. Click here to see the previous winner and nominees.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.

Winner

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  Ted

  Produced by: Universal Pictures

  The social strategy for the motion picture “Ted” was an integrated and immersive campaign spanning across multiple platforms and digital avenues. Utilizing Facebook, Twitter, Tumblr, and the official film website.

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Finalists

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  Last Chance Kitchen 2 & Save a Chef

  Produced by: Bravo

  You don’t need to be a foodie to crave Bravo’s hit show Top Chef. In celebration of its season 10, Bravo pushed the envelope and developed the ultimate social experience. Beyond watching on-air, fans tuned into Bravo’s digital extension of the show: Last Chance Kitchen. In LCK, eliminated chefs proved their skills in a weekly head-to-head cook off. Each week, ...

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