Best Use of Social Media for Fashion
A Fashion Week runway is only as powerful as its echo on Instagram, Tumblr and Pinterest. Fashion brands now rely on influencers to share their latest styles, clothing lines and fragrances. This award honors the best use of social media by a fashion brand.
Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.
Winner
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Banana Republic In Flight Fashion Show
Produced by: Attention
To raise awareness for the Mad Men Spring 2012 collection, Banana Republic surprised passengers on a flight from New York to Los Angeles with an exclusive in-flight fashion show. Banana Republic collaborated with five influential fashion bloggers to live-tweet the world’s first ever in-flight fashion show and subsequent press event in Los Angeles. Through leveraging influential fashion and lifestyle ...
Finalists
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AX #DressedFor
Produced by: kbs+ The Media Kitchen
As a retailer, Armani Exchange wanted to help define the public's daily personal style and motivate new fashion purchases. Leveraging Instagram, contributors including fashion bloggers, influencers and consumers were invited to use the #DressedFor hashtag to collaboratively help A|X create a user-generated style board reflecting an array of tastes and fashions. We compiled and featured submissions on
Browse Entries
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Badgley Mischka
Produced by: Badgley Mischka
Badgley Mischka utilizes Facebook, Twitter, Instagram, Pinterest & Vine to provide a glimpse inside its glamorous red carpet world. The fashion powerhouse engages with fans, retailers, magazines, celebrities and bloggers to deliver behind-the-scenes access from vision, to the runway, to the red carpet.
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DKNY's #UK2012 Ignites Global FOMO
Produced by: ICED MEDIA
In celebration of DKNY's London store re-opening, the legendary modern fashion brand partnered with ICED Media to produce a video mapping a faux social media hype session across every social platform. By utilizing the undeniable strength of FOMO (Fear of Missing Out) surrounding such an exclusive invite, and recruiting over 50 top influencers to volunteer, the DKNY video and ...
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TOPMAN 360
Produced by: TOPMAN
Topman wanted to give their fans the chance to be on the front row of their upcoming Autumn Winter 2013 show at London Collections: Men. TBG Digital created #Topman360 – an innovative and interactive social experience that gave Topman’s fans the chance to win tickets to the event and view the show LIVE online from the front row.
