Best Use of Facebook Advertising

Facebook is no longer just a hangout for college kids. With more than 900 million global users, the public company is giving brands a chance to advertise, earn likes, feature promoted posts and more. This category recognizes the campaign that used Facebook’s ad platform most effectively.

Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.

Winner

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  PandaQuest: Be the Next Chengdu Pambassador

  Produced by: Chengdu Municipal Government and Chengdu Panda Base

  When you think of visiting China, you might consider the history of Beijing, the sophistication of Shanghai, or the ancient terracotta warriors of Xi’an. But is the Western city of Chengdu on the itinerary for YOUR next trip to China? With its recent rapid development, Chengdu was ready to welcome the world. But we weren’t quite on the map for ...

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Finalists

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  WGN America "How I Met Your Mother" Facebook Advertising Campaign

  Produced by: WGN America

  Chicago-based TV station WGN America was looking to boost ratings with a younger audience. Although it refreshed its content with shows such as “South Park” and ‘Entourage,” its ratings were lagging. Story’s challenge was to drive offline behavior—namely, tune-in—by developing engaged online communities. Story approached WGN America with a focused plan to use the power of social media to drive ...

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  Dispelling the Social Media Myth

  Produced by: OMD

  When Facebook approached McDonald’s with a grant, it made for the perfect test environment to prove that a solely digital campaign could positively impact stores sales and perception for a brick and mortar corporation. The “golden” idea was to use the grant to heavy up Facebook media support to TV-like weight levels in select regional markets to understand if ...

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  DoubleTree by Hilton - Little Things Project Facebook Advertising

  Produced by: DoubleTree by Hilton

  DoubleTree by Hilton set off on a mission to ask travelers what “little things” would make their travel more enjoyable. Before launching the nationwide pop-up event tour, the brand took to Facebook to ask their fans what little things would enhance their travel experience as a way to research and help shape the upcoming nationwide tour. DoubleTree by Hilton created ...

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