Best Use of Social Media for Customer Service
Customer service is one of the best forms of marketing, and social media provides one of the easiest ways for companies to directly interact with their customers. This award recognizes companies that are using customer-focused social media platforms such as Twitter, Facebook, Quora, GetSatisfaction to provide information and assistance for their customers. Click here to see the previous winner and nominees.
Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.
Winner
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SquareTrade
Produced by: SquareTrade, Inc
SquareTrade is redefining the word "warranty". Before we came around in 1999, "warranty" was just another bad word, associated with flimsy excuses, misleading sales, and pressuring salesmen. Our big idea? Create protection plans that cover the breaks, spills and mishaps of everyday life, and treat our customers like we'd want to be treated. That meant a 5-day claim guarantee, real ...
Finalists
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GLOBE TELECOM: STRIKING MEANINGFUL CONVERSATIONS & BUILDING RELATIONSHIPS ON TWITTER
Produced by: Globe Telecom
Today’s consumers are savvy, connected and can easily influence brand and purchase decisions through their social networks. Coupled with the affordability of internet-capable devices and data service rates, mobile internet continues to grow rapidly in the Philippines. According to London-based consultancy firm Trendstream, Philippines has the largest number of people who engage in social media-related activities, relative to the total ...
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The Revolution in the Dairy Aisle Goes Social
Produced by: Fleishman-Hillard
Creating a revolution in the dairy aisle and online, Chobani’s social media is as much about connecting with fans as it is about customer service. Making a point to respond to every customer inquiry, Chobani delivers the best online experience for consumers engaging far beyond their favorite flavors. With a social footprint that includes two Facebook pages and two ...
Browse Entries
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OnStar
Produced by: Campbell Ewald
When you’ve got 6.4 million people depending on you every time they get in their vehicle, you need a dedicated social team for support online.
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Social Media Customer Service
Produced by: Dialogue Marketing
At fresh&easy, we have made it our mission to proactively engage with our customers on a daily basis. We have seen the trend that analysts have been pointing toward, where customers move to ‘alternative’ methods of reaching their favorite brands. For this reason, it has become a strategic initiative of our company to innovate our communication and enter the next ...
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Reaching Customers Everywhere: How BlackBerry Revolutionized the Way They Do Global Social Support
Produced by: BlackBerry
How do you ensure evolution and delivery of world class customer care to a global network of more than 27 million followers across multiple platforms? In 2012, BlackBerry® exceeded the challenge of a rising volume of customer service inquiries with increased speed and responsiveness. We rewrote the BlackBerry social customer service playbook to move towards a more efficient model, while ...
