Best Social Media Presence of a CEO

Archived from the 5th Annual Shorty Awards

Winners

Ian Schafer at Deep Focus - Best Social Media Presence of a CEO

Produced by: Ian Schafer at Deep Focus

2012 was a big year for social media. One digital thinker who helped make it that way is Deep Focus CEO Ian Schafer. Ian’s social media presence is always genuine, all the time. No stand-ins, no ghosts, just pure and prolific Ian. Ian’s social dexterity probably stems from the fact that as a CEO he has had a lot of practice, arguably more than any other CEO in his peer group. Ian founded Deep Focus 11 years ago when he was 24. His broad and collaborative social agenda ranges from support of his agency and his clients’ work to promoting the industry and other players within it, speaking out on community issues and tweaking the political process. In 2012 Ian helped Deep Focus partner with Tumblr as a member of the A-List, co-founded the Technology Advertising Startup Council (TASC), served on the advisory and executive boards of Social Media Week and the Social Media Advertising Consortium, was elected to the board of Solve Media– oh, and, is on the Marketing Jury of Shorty Awards. For CEOs, a robust social media presence is essential. Clients and employees want to see a CEO who leads by example and whose leadership is in sync with all forms of communication. With a popular blog at IanSchafer.com, 2,500 Facebook friends, nearly 15,000 twitter followers, and 60,678 followers of @invisibleobama, Ian’s commitment to social media and the advertising community is evident. Ranking the @invisibleobama political commentary a Top 5 2012 meme, Forbes also concluded it had valuable lessons for CMOs. The feed is an example of social media’s real time nature, which can help marketers immeasurably as they seek to capitalize on the attention consumers pay to news events and other aspects of popular culture. And the meme, which peaked with almost 70,000 followers, proved how real the second screen is. During the conventions it was featured at the bottom of the MSNBC crawl and USA Today noted within 15 minutes of the first tweet by @InvisibleObama the account was mentioned and retweeted by Mental Floss, Salon, Washington Post’s Chris Cillizza and Ezra Klein which together have more than a million followers. In social media, Ian doesn’t pull punches. He called out The Church of Scientology and The Atlantic for publishing a blurry sponsored “story,” noting “experimenting to raise revenue makes sense but standards should be clear.” Soon after, he was invited to write an article on the same for CNN.com. Ian’s thought leadership in the social media space is often seen in publications ranging from Ad Age and Adweek to Digiday, FastCompany, Wired, PSFK, the New York Times, The Wall Street Journal and many, many more.

Finalists

Dave Kerpen

Produced by: Dave Kerpen

Dave Kerpen is the CEO of Likeable Local, a social media software startup for small businesses, as well as the chairman and former CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm. Likeable Media experienced triple digit revenue growth for 4 consecutive years and was named to both the 2011 & 2012 Inc. 500 list of fastest growing private companies in the U.S. Dave was named Most Social Inc. 500 CEO by CEO.com in 2012. He has written a New York Times bestselling book, Likeable Social Media, and a second book, Likeable Business -- he has successfully sold both via social media. Dave is not only social, but also extremely transparent and approachable; he makes a conscious effort to answer every message that he receives via Facebook, email, and especially Twitter (@DaveKerpen).Dave Kerpen has been a social CEO even before social media existed. It all started in 2006 when Dave got married to his wife Carrie Kerpen at a sponsored ballpark wedding. Their wedding ceremony was so likeable that a few weeks later the Kerpens began getting calls from their vendors asking what was next. Since they couldn't get married again, they decided to start a company instead. That company, Likeable Media, quickly became an award-winning, global social media and word-of-mouth marketing firm. From the beginning, Dave knew how to stand out and make a brand for himself. He was known as the Crunch 'n Munch guy (http://linkd.in/W2OGlE), a reality TV star featured on Paradise Hotel (http://bit.ly/Z7FCg9), and had a very strong personal and social brand. Throughout his career at Likeable Media, Dave consistently made efforts to become an incredibly social CEO. Dave's social following consists of 200,000 people. Despite his large community, Dave regularly surprises and delights via social media (http://bit.ly/13EIhBP). He was also named Most Social Inc. 500 CEO in 2012 by CEO.com due to his responsiveness and authenticity (http://read.bi/TS53AK). Dave is a thought leader in the social media industry, proven by his New York Times bestselling book, Likeable Social Media. To gain readers and sell copies of this book--as well as his second book Likeable Business--Dave utilized social media (http://bit.ly/ZlZPwO). Recently, Dave was added to the LinkedIn Influencer program, along with Richard Branson, Barack Obama and Deepak Chopra. His most popular blog, "11 Simple Concepts to Become a Better Leader," is the 3rd most popular post within the program (http://linkd.in/ZdO8XD). Dave has been featured on MSNBC Your Business, CNBC’s “On the Money”, BBC, ABC World News Tonight, the CBS Early Show, the New York Times, and countless blogs. He has also keynoted at dozens of conferences across the globe and webinars for organizations such as WOMMA, TEDx, SXSW, and the American Marketing Association. On social media, Dave exemplifies traits like responsiveness, authenticity, and gratefulness. He can be reached directly via Twitter and commits to responding to anyone who takes the time to tweet him. As Dave likes to say: "If someone takes the time to put a question into 140 characters or less, I can take the time to respond." Dave Kerpen isn't just the most social CEO -- he's the most likeable.

Current Entries

Ian Schafer at Deep Focus - Best Social Media Presence of a CEO

Produced by: Ian Schafer at Deep Focus

2012 was a big year for social media. One digital thinker who helped make it that way is Deep Focus CEO Ian Schafer. Ian’s social media presence is always genuine, all the time. No stand-ins, no ghosts, just pure and prolific Ian. Ian’s social dexterity probably stems from the fact that as a CEO he has had a lot of practice, arguably more than any other CEO in his peer group. Ian founded Deep Focus 11 years ago when he was 24. His broad and collaborative social agenda ranges from support of his agency and his clients’ work to promoting the industry and other players within it, speaking out on community issues and tweaking the political process. In 2012 Ian helped Deep Focus partner with Tumblr as a member of the A-List, co-founded the Technology Advertising Startup Council (TASC), served on the advisory and executive boards of Social Media Week and the Social Media Advertising Consortium, was elected to the board of Solve Media– oh, and, is on the Marketing Jury of Shorty Awards. For CEOs, a robust social media presence is essential. Clients and employees want to see a CEO who leads by example and whose leadership is in sync with all forms of communication. With a popular blog at IanSchafer.com, 2,500 Facebook friends, nearly 15,000 twitter followers, and 60,678 followers of @invisibleobama, Ian’s commitment to social media and the advertising community is evident. Ranking the @invisibleobama political commentary a Top 5 2012 meme, Forbes also concluded it had valuable lessons for CMOs. The feed is an example of social media’s real time nature, which can help marketers immeasurably as they seek to capitalize on the attention consumers pay to news events and other aspects of popular culture. And the meme, which peaked with almost 70,000 followers, proved how real the second screen is. During the conventions it was featured at the bottom of the MSNBC crawl and USA Today noted within 15 minutes of the first tweet by @InvisibleObama the account was mentioned and retweeted by Mental Floss, Salon, Washington Post’s Chris Cillizza and Ezra Klein which together have more than a million followers. In social media, Ian doesn’t pull punches. He called out The Church of Scientology and The Atlantic for publishing a blurry sponsored “story,” noting “experimenting to raise revenue makes sense but standards should be clear.” Soon after, he was invited to write an article on the same for CNN.com. Ian’s thought leadership in the social media space is often seen in publications ranging from Ad Age and Adweek to Digiday, FastCompany, Wired, PSFK, the New York Times, The Wall Street Journal and many, many more.

Dave Kerpen

Produced by: Dave Kerpen

Dave Kerpen is the CEO of Likeable Local, a social media software startup for small businesses, as well as the chairman and former CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm. Likeable Media experienced triple digit revenue growth for 4 consecutive years and was named to both the 2011 & 2012 Inc. 500 list of fastest growing private companies in the U.S. Dave was named Most Social Inc. 500 CEO by CEO.com in 2012. He has written a New York Times bestselling book, Likeable Social Media, and a second book, Likeable Business -- he has successfully sold both via social media. Dave is not only social, but also extremely transparent and approachable; he makes a conscious effort to answer every message that he receives via Facebook, email, and especially Twitter (@DaveKerpen).Dave Kerpen has been a social CEO even before social media existed. It all started in 2006 when Dave got married to his wife Carrie Kerpen at a sponsored ballpark wedding. Their wedding ceremony was so likeable that a few weeks later the Kerpens began getting calls from their vendors asking what was next. Since they couldn't get married again, they decided to start a company instead. That company, Likeable Media, quickly became an award-winning, global social media and word-of-mouth marketing firm. From the beginning, Dave knew how to stand out and make a brand for himself. He was known as the Crunch 'n Munch guy (http://linkd.in/W2OGlE), a reality TV star featured on Paradise Hotel (http://bit.ly/Z7FCg9), and had a very strong personal and social brand. Throughout his career at Likeable Media, Dave consistently made efforts to become an incredibly social CEO. Dave's social following consists of 200,000 people. Despite his large community, Dave regularly surprises and delights via social media (http://bit.ly/13EIhBP). He was also named Most Social Inc. 500 CEO in 2012 by CEO.com due to his responsiveness and authenticity (http://read.bi/TS53AK). Dave is a thought leader in the social media industry, proven by his New York Times bestselling book, Likeable Social Media. To gain readers and sell copies of this book--as well as his second book Likeable Business--Dave utilized social media (http://bit.ly/ZlZPwO). Recently, Dave was added to the LinkedIn Influencer program, along with Richard Branson, Barack Obama and Deepak Chopra. His most popular blog, "11 Simple Concepts to Become a Better Leader," is the 3rd most popular post within the program (http://linkd.in/ZdO8XD). Dave has been featured on MSNBC Your Business, CNBC’s “On the Money”, BBC, ABC World News Tonight, the CBS Early Show, the New York Times, and countless blogs. He has also keynoted at dozens of conferences across the globe and webinars for organizations such as WOMMA, TEDx, SXSW, and the American Marketing Association. On social media, Dave exemplifies traits like responsiveness, authenticity, and gratefulness. He can be reached directly via Twitter and commits to responding to anyone who takes the time to tweet him. As Dave likes to say: "If someone takes the time to put a question into 140 characters or less, I can take the time to respond." Dave Kerpen isn't just the most social CEO -- he's the most likeable.