Best Use of Social Media for Auto Industry
Every major car launch, promotion and campaign has a social media component. Auto brands have used social media to amplify their presence on television, build audiences on Twitter and Facebook, and get consumers more excited than ever about owning a new pair of wheels. This awards honors the best use of social media by by an auto brand in a marketing campaign.
Social Bonus - Judges will award a social bonus to Industry Award entries that are shared the most by clients, colleagues and industry experts. Direct people to your entry page where they can click one of the share buttons.
Winner
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Dodge Dart Registry
Produced by: Wieden+Kennedy
To Dodge, the launch of the Dart created a set of “New Rules” for the auto industry. It marked a new way to design a car by giving smaller teams greater creative control and shorter timelines. It marked a new way to manage a company by moving the CEO’s office to the ground floor. And now with Dart Registry, Dodge ...
Finalists
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smart USA: Poop Tweet
Produced by: Razorfish
People were talking a lot of sh*t about smart on Twitter. The car’s size, safety and style were all 140-character punch lines. So we had a choice. We could ignore the haters. Or we could use our unique voice to change their minds. As part of a larger program geared to humor our haters, we struck back at a tweet ...
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Fiesta 24
Produced by: Ford
A personalised video experience on Facebook that includes up to 76 different video combinations and a one-off unique video for the user to view and share.
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All-New 2013 Nissan Pathfinder Presents: An Improv-tastic Road Trip
Produced by: Zócalo Group
To generate awareness for the all-new 2013 Pathfinder and drive people to the new Pathfinder Facebook page, Nissan partnered with comedians from Second City, the world-famous improv troupe in Chicago, to create An Improv-tastic Road Trip. In just 12 hours, a live band, 10 comedians and two directors helped create more than 50 improvised, real-time music videos based on crowdsourced ...
Browse Entries
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Recharging the Chevrolet Volt’s Reputation through Influencer Engagement
Produced by: MSLGROUP
Launched to much fanfare and acclaim, the new Chevrolet Volt electric vehicle soon found its reputation battered due to false product claims in the media and public misunderstanding. While the National Highway Traffic Safety Administration determined the Volt was 100 percent safe following an investigation, the car's reputation continued to face an uphill battle and sales were slow to climb. ...
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Ford's #FusionFNO for Fashion's Night Out
Produced by: ICED MEDIA
#FusionFNOOn Fashion’s Night Out (FNO), Ford launched a multi-channel disruptive program embracing the Fusion of Technology and Design. As Uber's first-ever brand partner, Ford launched a branded user interface on the application and offered Fashion's Night Out attendees the ability to summon a brand new Ford Fusion, custom-designed by Rebecca Minkoff, and experience the automobile firsthand while enjoying ...
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Volvo Joyride
Produced by: Cake Group New York
We successfully helped Volvo become part of the design conversation online using new kinds of visual social media platforms. We created an innovative Pinterest contest that leveraged existing uses of the platform and asked users to create pin-boards of their ideal road trip. They were able to pick everything from their destination, their outfit, roadside stops, the music playlist, and ...
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GM Chevy @ SXSW 2012
Produced by: Fleishman-Hillard
As Chevy’s social agency-of-record, Fleishman-Hillard worked to leverage the brand’s presence as a SXSW 2012 super-sponsor via a variety of social channels and integrated tactics that aimed to remain true to brand identity while resonating with a new group of younger, tech-savvy consumers.
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BMW 0 to Desir3 in 5.9 Seconds
Produced by: kbs+
The concept was simple: Show us how much you Desir3 the all-new 3 Series, and it could be yours. We called the contest, “0 to Desir3 in 5.9 Seconds.” All users had to do was create the most innovative and epic 5.9-second video to win the car. The time is a reflection of the car’s 0-to-60 mph speed. The contest ...
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Dodge Dart deviantART
Produced by: Dodge
We needed to maintain interest for the new Dodge Dart between its debut at the North American International Auto Show and when it would be available at dealerships months later. By leveraging several niche online communities frequented by our target audience (millennials), we kept them talking in anticipation of the release with our Inspired By You campaign.
