Best Branded YouTube Channel
YouTube has become the leading platform for brands to produce video content that makes people laugh, learn and understand what the brand is all about. Programming YouTube content isn’t always easy when you’re competing with funny cats and pop stars. This award honors the brand that has programmed the most useful, entertaining, and widely-viewed video content on YouTube.
Winner
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Kung Fu Panda 2 YouTube Brand Channel
Produced by: The Visionaire Group
To promote the May 26, 2011 release of Kung Fu Panda 2, DreamWorks Animation worked with digital agency The Visionaire Group to launch what might best be called the Skadoosh heard round the web.
Browse Entries
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Super Bathing Attitude
Produced by: Super Bathing Attitude
SUPER BATHING ATTITUDE: YOU CANT LIVE WITHOUT IT!! We've got it all! We've got podcasts! We've got comedy!! We've got minecraft!! We've got lets plays!! We've got spirit!! Our podcast was voted by users to be "The Best podcast created by Two Annoying People feat. A Sega Dreamcast" of 2011!! KEEP IT CLASSY & PRISTINE ARE OUR MOTTO'S!!!! Check ...
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Cartoon Network's Level Up Youtube Page
Produced by: Cartoon Network
Level Up is Cartoon Network's brand new original television series. This live-action comedy follows the adventures of four high school students after they unwittingly open a portal of a video game into the real world. Now characters from the game start leaking through and the group must balance their everyday lives with the extraordinary things that show up in their ...
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Dodge Journey: The Search Engine for the Real World
Produced by: Wieden + Kennedy & Digital Kitchen
The Dodge Journey was a vehicle with an identity crisis. Digital Kitchen was approached by Wieden+Kennedy with the idea to stage a scavenger hunt, hiding three Dodge Journeys around the country. A series of T.V. commercials introduced the campaign and on Sept 10, the contest went live. Digital Kitchen crafted an integrated experience utilizing live stream video, online clues and ...
