Best Viral Campaign
Word of mouth, street corner gossip and graffiti have been spreading ideas since ancient Rome. Viral marketing now increases its effect by an order of magnitude. This category honors the brand that best leveraged a social media channel to make its campaign go viral and significantly increased the buzz to create a stronger connection with consumers and increase ROI.
Produced by: Walgreens
Through social media, Walgreens empowered their customers to donate over $6 million in flu shots to those in need. For every store check-in via Foursquare or Places, a flu shot was donated to a charitable organization. Participants could then go to the campaign's Facebook tab and vote for which cause they wanted to receive the most flu shots. The response ...
Produced by: BuzzFeed
BuzzFeed partnered up with Schick and Edelman Digital to create a break-through social campaign that not only became a viral sensation, but put a culturally relevant spin on Schick razors. Taking inspiration from BuzzFeed's own "horsemanning" a viral phenomenon that was an off-shoot of "planking," BuzzFeed decided to create a "new NEW Planking" with Razorboming. BuzzFeed introduced the "Shave the ...
Produced by: 360i
USA Network built buzz for the TV film “The Fall of Sam Axe” (a prequel to the hit show “Burn Notice”) by inviting fans to take part in a live Q&A with the film’s star Bruce Campbell via Reddit. Through Reddit’s “Ask Me Anything” feature, fans were able to ask Campbell questions for an entire day. The thread quickly became ...
Produced by: Buchanan Public Relations
With thousands of customers throughout the greater Philadelphia region, 3rd Federal Bank’s bright green signage and beloved 3rd Fred mascot are instantly recognizable to many in the community. A brainchild of the bank’s marketing team, the “Where’s Fred” social media campaign incorporated active Facebook, YouTube and Twitter components to help tell the story of 3rd Fred’s disappearance and transformational, worldwide ...
In the lead-up to the 2011 Video Music Awards, MTV.com went wide with a series of video vignettes featuring iconic moments from the show’s storied past. The catch? Pop stars were played by pint-sized puppies and kittens decked in full-blown costume replicas. MTV revisited VMA jaw-droppers from music’s favorite divas: Madonna, Britney, Gaga and Cher. Honoring Madge’s ...