Best Use of Video in a Social Media Campaign
If a picture’s worth a thousand words, video’s worth a whole lot more -- and you can’t even fit a anywhere near a thousand words in a tweet. This category honors the real-time media campaign incorporated video in their outreach on Twitter, Facebook and other real-time media channels.
Winners
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CNN Worldwide: The Royal Wedding of William & Kate
Produced by: CNN Worldwide
On April 29, 2011, millions of people around the world saddled up next to their tv sets tuned to CNN in their finest pearls and formal garb to witness the closest thing to a real-life, modern-day fairytale. The Royal Wedding was one of the most highly watched live broadcasts of 2011, and also one of CNN’s top ten days for ...
Browse Entries
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HBO: True Blood, Immortalize Yourself
Produced by: HBO
To drum up buzz for Season 4 of True Blood, HBO put its rabid Truebiefanbase inside a minisode of True Blood with the Immortalize Yourself Facebook app. Titled “Immortalize Yourself,” the application allowed users to enter the show through an interactive video sequence. By answering a few simple questions and connecting the app to their social graph, users appeared ...
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Doug the Puppet
Produced by: Ford Motor Company, Team Detroit and Buddy Media
In an effort to broaden the company’s reach to a new and younger audience for the release of the 2012 Ford Focus, Ford and Team Detroit partnered with Hollywood directors Paul Feig (Bridesmaids) and Rob Cohen (The Simpsons). Each video featured the opposite of what would be expected from Ford: an Orange Spokespuppet named Doug. Doug was teamed up ...
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Live From The Line
Produced by: Pinnacle Foods/Weber Shandwick/Jun Group
Wanting to let America know that their frozen pancakes are made just like homemade, Aunt Jemima Frozen Breakfast, a Pinnacle Foods Brand, brought its "just like homemade" story to life through its first-ever video-propelled social media campaign.
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Doug, the Orange Spokespuppet
Produced by: Team Detroit
Our challenge was to assimilate our target’s internet culture in the hopes of starting a conversation with them about the all-new Ford Focus. We enlisted directors Paul Feig of "Bridesmaids" and "The Office" as well as Rob Cohen of "The Simpsons" to help us create entraining content our target would find engaging. Each video featured the opposite of what you’d ...
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Coca-Cola: Where Will Happiness Strike Next
Produced by: Definition 6
The objective of the “Where Will Happiness Strike Next?” campaign is to unite the Coca-Cola brand with happiness in a way that invokes sharing, and thus, enabling Coca-Cola’s audience to share happiness with others, using the brand as the vessel. One of Coca-Cola's core brand principles is sharing - so the goal was to tell a story that would live ...
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Sucker Free Countdown
Produced by: MTV2
We engage our loyal FB fan base on a daily basis, asking them for Hip Hop opinions, online video clip syndication, take Sucker Freestyle submissions, and make our fans a part of the show. We also promote the FB profile through on air promos with a voice over from our very own DJ Envy!
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The Glee Project OxygenLive Finale Party
Produced by: Oxygen Media
OxygenLive, Oxygen's award-winning multi-screen viewing experience, had its best event in network history with the 8/21/11 East Coast live streaming event for "The Glee Project" finale. The Glee Project OxygenLive Finale Party was sponsored by Neutrogena and coincided with the finale episode of "The Glee Project".
