Best Use of a Hashtag on Twitter
The humble #hashtag emerged as a grassroots invention by Twitter users, for categorizing and sharing tweets. Now, viral hashtags are a major way to follow top news stories, celebrities, products and trends. This award honors the most creative and effective use of hashtags on Twitter for a specific brand, marketing campaign, product, or service. Both organic and promoted hashtags are eligible for this award.
Produced by: Bob Maron
Charlie Sheen was the fastest to one million followers. The highest paid for a single tweet. He invented the second most popular #hashtag (after #Egypt). @CharlieSheen was inescapable - a brand that permeated into every crease of the twittersphere and into every media outlet in the world. His foray into all things digital took the most public media meltdown ...
Produced by: WCG
Whether it’s a seasoned baker or novice in the kitchen, everyone needs a little help to ensure their holiday treats turn out just right. And with 76% of consumers planning to bake cookies and 458K+ online mentions about baking cookies in Q4 ‘10, Hershey’s created Cookie Headquarters to become the ultimate online baking resource for consumers. Using the newly ...
Produced by: LOCOG
The #1yeartogo campaign created what Mashable.com called ‘a new Olympic event – competitive tweeting’ (http://l2012.cm/pE1Ys4) which raised awareness around one year to go to the London 2012 Olympic Games. Twitter users from 153 countries posted over 165,000 tweets to the ‘Digital Olympic Stadium’ visualisation; www.london2012.com/oneyeartogo, using the #1yeartogo hash-tag trying to tweet their team ...
Produced by: M80
What is social media when it really comes down to it? It’s listening to people, right? It’s actually hearing what they want, what they have to say. Their needs, their opinions. Complaints and adoration alike. What if you had a follower that wanted something, something that is out of reach for the 99%: Audi's halo car, the R8? What if ...
Produced by: Rock The World Media
The LinkedIn Rockstars #RockTheWorld of our friends and fans. We use Twitter to inspire and lead people to great content that provides them real meaning and to prove that you really can enjoy your work while you Rock The World! The result is a strong and engaged following of friends and fans that have propelled us into two of the ...
Produced by: Poke
We wanted to give our users Summer plans a blockbuster makeover. We enlisted the help of a voiceover artist and headed to the recording studio. Users were asked to submit their Summer plans via Twitter with the hashtag #ThisSummer. The best tweets were selected and recorded by professional move voiceover artists, transforming simple tweets into epic movie voiceovers and uploaded ...
Produced by: Weber Shandwick
In early 2011, the American Airlines became the first domestic legacy carrier to launch official social media channels for their loyalty program AAdvantage. After an initial campaign targeting Facebook users netted over 260,000 new likes, it was time to focus attention on growing the Twitter community.