Best Overall Brand Presence on Twitter
Managing a Twitter account for a brand is a 24/7 job that requires creativity, brevity, tact, and exemplary skills at community management. This award honors brands that have used Twitter most effectively to promote, enhance or otherwise endear their brand to the Twitter audience. Unlike Best Use of Twitter in a Campaign, this award is for a brand’s year-round presence.
Winner
-
@CharlieSheen
Produced by: Bob Maron
Charlie Sheen was the fastest to one million followers. The highest paid for a single tweet. He invented the second most popular #hashtag (after #Egypt). @CharlieSheen was inescapable - a brand that permeated into every crease of the twittersphere and into every media outlet in the world. His foray into all things digital took the most public media meltdown ...
Browse Entries
-
RT Awesomeness
Produced by: Pepsi and Deep Focus
Following @Pepsi is like following that culturally aware, vociferous yet not too snarky friend who’s musing you often retweet, LOL at, and give mad props to because you really DO want to discuss whether or not CD’s should just be used as coasters now.To all of the meme addicts, music fiends and pop culture junkies: you’ve met your match! ...
-
Super Bathing Attitude
Produced by: Super Bathing Attitude
SUPER BATHING ATTITUDE: YOU CANT LIVE WITHOUT IT!! We've got it all! We've got podcasts! We've got comedy!! We've got minecraft!! We've got lets plays!! We've got spirit!! Our podcast was voted by users to be "The Best podcast created by Two Annoying People feat. A Sega Dreamcast" of 2011!! KEEP IT CLASSY & PRISTINE ARE OUR MOTTO'S!!!! Check ...
-
@MensHealthMag
Produced by: Men's Health
For the Men’s Health brand, Twitter represents the perfect medium to connect with new and existing readers. It allows for readers to get direct, real-time updates from the magazine, and provides followers with news, pictures, and tips beyond what they find in the magazine and on the website. Twitter allows us to assess what our readers want and to give ...
-
eHarmony
Produced by: eHarmony
At eHarmony, social is as much about connecting with our friends & users in a deeper and more meaningful way as it is providing customer support or sharing information about our service. Whether it's cheering on an excited eH user with a promising first date, consoling a new friend/follower about a breakup, asking people their opinions about dating/relationship issues or ...
-
-
Looking after our customers 140 characters at a time!
Produced by: Rogers Communications
Social media is about being social and we love listening and talking with our customers! Rogers has been actively engaging with customers on Twitter since 2009 in both French and English. Our goal is two-fold: to make it easier for customers to do business with us and to provide news and information about Rogers products and services.
-
Tweetworthy!
Produced by: G Adventures
• The G Adventures brand is all over Twitter, all over the world, 24/7.• We have updates at least once every 60-120 minutes, seven days a week. Yes we tweet on weekends!• We give away prizes such as G-swag, travel vouchers and other goodies.• The @gAdventures account interacts with the online travel community via Twitter chats like ...
-
@MTV
Produced by: Viacom (MTV)
Entry Description: MTV has an impressive Twitter following of nearly 3 million, and super serves those fans with exclusive, behind-the-scenes images of artists and celebs passing through MTV headquarters, unique opportunities to meet show talent and attend events like the VMAs, and a daily editorialized feed of can't-miss music and pop culture news. Called 'one of the hardest working Twitter ...
-
@TheGleeProject on Twitter
Produced by: NBC Universal/Oxygen Media
Launching nearly a year prior to “The Glee Project's” on-air premiere, @TheGleeProject represents a unique long lead approach to television marketing on social platforms platform. Starting out with live tweets during Season 2 episodes of GLEE on FOX, @TheGleeProject established itself as the “gleeky best friend” in over 162K fans' Twitter streams. Followers received information about the show's casting process, ...
