Best Use of the Twitter Ad Platform

The Twitter ad platform provides promoted tweets, promoted hashtags, and promoted users. This category recognizes the campaign that used Twitter’s ad platform most effectively.

Winner

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  Volkswagen All-New 2012 Beetle Launch

  Produced by: Edelman

  On April 18, 2011, Volkswagen celebrated the global reveal of the all-new 2012 Beetle, marking a new chapter in the iconic vehicle’s history. Just 18 days after becoming Volkswagen’s social media agency of record, Edelman Digital implemented a social media plan to support the Beetle reveal, with Twitter ad buys being an integral part of the execution. The #VWBeetle Promoted ...

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  HBO: True Blood DVD/Blu-ray Promoted Trend Campaign

  Produced by: HBO

  To build awareness of and drive purchase intent of “True Blood” DVD’s and Blu-ray for the holiday season, HBO created a @TrueBloodHBO promoted trend campaign in December of 2011. #GiftsGrandmaWontWant was based on a clever, viral internet campaign video. The short features a crazed “True Blood” fan that, in her excitement to share her obsession with her family and friends, ...

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