Best Use of Social Media In Real Life (“IRL”)
From tweeting about events in real time, checking into restaurants, sending short messages to web-enabled billboards, or even coordinating revolutions, social media has become increasingly connected to the real, physical world. This category honors marketing campaigns that successfully and cleverly integrate Twitter, Facebook, Foursquare or other social platforms in real life (“IRL”).
Winner
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Dodge Journey: The Search Engine for the Real World
Produced by: Wieden + Kennedy & Digital Kitchen
The Dodge Journey was a vehicle with an identity crisis. Digital Kitchen was approached by Wieden+Kennedy with the idea to stage a scavenger hunt, hiding three Dodge Journeys around the country. A series of T.V. commercials introduced the campaign and on Sept 10, the contest went live. Digital Kitchen crafted an integrated experience utilizing live stream video, online clues and ...
Browse Entries
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The BossTracker5000
Produced by: Euro RSCG Chicago
Apparently it’s not “humane” to microchip overscheduled executives like we do our cherished pets, but today’s in-demand business environment requires instant access and direct communication. Build a better boss and the world will beat a path to your door. Michael Shirley channeled his inner MacGyver to design the perfect homing device for the busy executive who has everything ...
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HBO @ Comic-Con
Produced by: HBO
San Diego Comic-Con has become an extremely important place for entertainment brands to be and HBO has regularly found innovative ways for fans to get up close and personal with their favorite programming and celebrities. Social media has extended the reach of the event exponentially – it now affects everyone instead of just those lucky enough to be in attendance. ...
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x24 (Exercise 24)
Produced by: San Diego State Univesity Viz Center
How can Twitter actually assist in Humanitarian Assistance Disaster Relief efforts? The near real-time and extraordinarily available nature of Twitter lends itself to save lives, impact disaster response, and powerfully change how decision makers in general public, emergency managers, and global community all understand what the problems are, what can be best done to help, and how to get the ...
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Sony #CatchTheTablet
Produced by: Atomic
In April 2011, Sony turned to Atomic PR to create a landmark campaign that would excite consumers and garner significant attention for it’s Tablet S. Sony wanted a campaign as unique as their tablet and Atomic delivered. Atomic relied on their traditional and digital media savvy to develop a campaign that ran as a scavenger hunt-type tour, combining online interaction ...
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Breaking Through the Noise at SXSW with Nikon
Produced by: MWW Group
Nikon, a global leader in digital imaging, sought to create brand and product awareness among the creative and influential attendees of the 2011 South By Southwest (SXSW) Interactive, Film and Music conference and festival. In order to do this and stand out among the many brands competing for attention at SXSW, MWW Group worked with Nikon’s agency partners to create ...
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Secret Mean Stinks
Produced by: imc2
For teen girls worldwide, bullying isn’t a buzzword. It’s real. So why are girls mean to other girls? Secret, a brand whose purpose is to make women more fearless, asked that question and decided to make a difference. Secret came to imc² to create a social experience for its program called "Secret Mean Stinks": a statement of activism encouraging an ...
