Best Social Commerce
While many who use the term still trying to figure out what “Social Commerce” means, smart retailers are using the social web to drive sales in their stores online and in person. This category will award the most effective integration of Twitter, Facebook or other social media channels on an e-commerce site or by a brick and mortar retailer.
Winner
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Leanne Gault
Produced by: Viking Range Corporation
With limited resources, Leanne has, in little over one year, built Viking’s fan base from 4000 to, today, 500,000. Our fan base "talking about" Viking is over 5% (higher than many more prominent social brands like Coca-Cola). In our competitive set, we have 3 times as many followers as our closest competitor (and none of these brands have achieved anywhere ...
Browse Entries
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Grupañol - Unete campaign - uniting the US Hispanic familia to empower our $1 Trillion buying power
Produced by: Grupañol
Grupañol developed distribution innovation as a strategy to operate and break the digital/physical intersection by blending the lines of social interaction. Grupañol took the concept of conventional physical presence and flyers to get people to make unconventional leaps into the cyber social media experience. Incentives were given in one-on-one engagement with local crowds to maneuver them onto Facebook creating the ...
