Best Use of Social Media in a Mobile Campaign
It’s hard to walk down any city street without bumping into a pedestrian more focused on his phones than his surroundings. This category will select the brand that most creatively and successfully raised the bar by the use of mobile as an integral channel to get their message across via social media. This could include custom branded apps, or other innovative and compelling use of mobile phones that successfully integrated with social media either as the main focus or as part of a campaign.
Produced by: Viacom (MTV)
MTV’s innovative Twitter Tracker, presented by Verizon, was integrated into the VMA pre-show and broadcast to allow fans to visually track the popularity of various VMA performers and presenters over the course of the night as their images grew and shrunk; see from a virtual map of the auditorium’s seating chart when and where a particular star was Tweeting ("Hot ...
Produced by: Oxygen Media
Oxygen's OxygenLive app with Shazam integration was part of Oxygen's overall engagement strategy to offer the brand's core Generation O demographic a compelling two screen, co-viewing social television experience and encourage them to engage with the new series, "The Glee Project" in real time.