Best Location-Based Marketing
Not long ago, it took an election to become a mayor. Now, social rules. In this category, Shorty will honor the cleverest use of location-based services that successfully got consumers to look forward to checking-in to certain places based on what they’d receive from your brand. We want to see the best use of Foursquare, SCVNGR, Facebook Places, Yelp or other services for branded location-based consumer marketing. Tell us how it worked and what was the impact.
Winner
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Walgreens: Check-ins that Make a Difference
Produced by: Walgreens
Through social media, Walgreens empowered their customers to donate over $6 million in flu shots to those in need. For every store check-in via Foursquare or Places, a flu shot was donated to a charitable organization. Participants could then go to the campaign's Facebook tab and vote for which cause they wanted to receive the most flu shots. The response ...
Browse Entries
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Super Bathing Attitude
Produced by: Super Bathing Attitude
SUPER BATHING ATTITUDE: YOU CANT LIVE WITHOUT IT!! We've got it all! We've got podcasts! We've got comedy!! We've got minecraft!! We've got lets plays!! We've got spirit!! Our podcast was voted by users to be "The Best podcast created by Two Annoying People feat. A Sega Dreamcast" of 2011!! KEEP IT CLASSY & PRISTINE ARE OUR MOTTO'S!!!! Check ...
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Go Crowdless Website
Produced by: Neiman
Go Crowdless was created to help people avoid the masses in New York City during one of the most hectic times of the year. The holidays. We tapped into foursquare's open API and collected check-in data on key holiday destinations in the Big Apple. Each check-in is time stamped, and over time it revealed visitation patterns that we passed ...
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Philly SteakOut
Produced by: Neiman
Philly Steakout ranks the city's top 25 cheesesteak restaurants by volume of Foursquare check-ins. Simply put, the more check-ins each establishment gets, the higher it ranks on the homepage. Foursquare's API also gave us access to each users' hometown. Now we could identify each check-in as being performed by a local Philadelphian or an out-of-towner. This tourist versus local breakdown ...
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Catch a Con Sweepstakes
Produced by: A&E Television Networks
“Breakout Kings” is an original drama series that follows the unconventional partnership between the U.S. Marshal’s office and a group of convicts as they work to catch fugitives on the run. On the heels of the success of The Glades, it was critical that Breakout Kings significantly furthered A&E’s momentum in the original scripted series space and reinforced the brand’s ...
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LevelUp Your StartUp
Produced by: Foley Hoag LLP
Today’s economy requires law firms to be different, creative, innovative and, in a word, rebellious against the “old normal” of stiff shirts and tweed. The “new normal” for law firms means embracing innovative marketing techniques, including social media, and even enlisting clients in their gambits. At Boston-based Foley Hoag this new normal is catching hold. As part these efforts, ...
