Best Integration of Social Media with Live Television
Social media platforms give audiences a new way to interact with live TV broadcasts in real time--whether it’s citizens asking questions of a politician, viewers interacting with the host during a talk show, a news anchor reporting up-to-the-minute news from Twitter, or fans commenting on a sporting event. This award will recognize live television productions that have integrated Twitter, Facebook or other social platforms into the actual content or production of live television. For campaigns that promote TV shows, see Best Social Media Campaign for Television.
Winner
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VMA Twitter Tracker
Produced by: Viacom (MTV)
MTV combined its Twitter, Tumblr and second-screen savvy to break social media records during its 2011 VMAs, driving +76% more traffic than the previous year's broadcast.
Browse Entries
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The X Factor – one of the most talked about TV shows of the year
Produced by: Mass Relevance
Social media and technology continue to evolve the TV-viewing experience, and Fox, Syco Television, FremantleMedia and Sony Music are at the forefront of the evolution. Some of their social initiatives included using Twitter content through audience voting via Twitter, integrating real-time social data visualizations in-studio and on-air, and using their social hub (twitter.thexfactorusa.com). Their partnership with Mass Relevance, ...
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Attack of the Show!
Produced by: G4 TV
"Attack of the Show!" is G4’s irreverent, daily source for all things that young men care about – from the latest technology, games and gadgets to comic books, internet culture and more. As G4’s live and interactive trip to the water-cooler, this show gets the scoop before it gets out through exclusive interviews, breaking news and behind-the-scenes sneak peeks ...
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The DUB Magazine Project
Produced by: MTV2
Each week we worked with talent for LIVE tweeting during the broadcast. Once confirmed, we announced it via Twitter and Facebook, as well as created specialized on air promo’s eventizing their weekly involvement. After a successful episode of live tweeting, we then would repurpose the best tweets for our on news ticker called ‘Dog Bites”.
