Best Use of Foursquare in a Campaign
Foursquare offers a way to connect places with the social web, and offers marketers and venues new promotional opportunities. This award honors the most successful use of Foursquare in a marketing campaign, whether by a brand or individual venue.
Produced by: Walgreens
Through social media, Walgreens empowered their customers to donate over $6 million in flu shots to those in need. For every store check-in via Foursquare or Places, a flu shot was donated to a charitable organization. Participants could then go to the campaign's Facebook tab and vote for which cause they wanted to receive the most flu shots. The response ...
Produced by: Perry Ellis International
When fashion house Perry Ellis decided to put the pocket squares in foursquare, they let fans do the deciding for them. “Heritage” and “Style” went badge to badge, battling it out for fan favorite. After 10,000 Facebook votes, “Heritage” took the title and its beach-scene artistry launched to the public in July 2011. The campaign slogan: “CHECK-IN. EARN THE BADGE. ...
Produced by: The University of Kansas - University Relations
The Rock Chalk Check-in Challenge campaign’s target audience was university students who were new to campus and unfamiliar with the locations of buildings, libraries, dining locations and common areas. Participation was open to any student to an active KU student ID. There were three objectives for the campaign:1. Familiarize students new to campus with the wide array of resources ...
Produced by: Viacom (MTV)
Prior to the VMAs, MTV held a Foursquare contest to give viewers 2 tickets to the big show. To enter, people had to ‘follow’ MTV on Foursquare and then drop into any music venue or record store before August 19 to earn the limited 2011 VMA Moonman badge, which automatically entered them to win a trip and tickets for two ...