Best Use of Social Media for Customer Service
Customer service is one of the best forms of marketing, and social media provides one of the easiest ways for companies to directly interact with their customers. This award recognizes companies that are using customer-focused social media platforms such as Twitter, Facebook, Quora, GetSatisfaction to provide information and assistance for their customers.
Winner
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Support at the Scale of BlackBerry
Produced by: Research in Motion
How do you provide support to 75 million BlackBerry customers worldwide? With a strong, integrated and dedicated presence in social media, BlackBerry support channels were built to meet each and every customer’s needs in order to ensure they always get the best from their device. To accomplish this, BlackBerry social support has not only grown their English-speaking channels by more ...
Browse Entries
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Onstar- Facebook
Produced by: Campbell Ewald Advertising for OnStar Client
OnStar has an emotional connection with customers - providing help at the press of a blue button. We continue that feeling by extending the experience online by letting fans know they will reach a real person. Facebook is the main vehicle to achieve clear goals: create ardent supporters, convert the dissatisfied and generate brand interest where our efforts have generated ...
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(mt) Media Temple's Social Bunch
Produced by: Media Temple
(mt) Media Temple is a web hosting company. We provide 24/7 customer support through phones, Skype, support requests, and social media channels. As you can see on our Twitter page, our feed is fully staffed & always responsive to any and all mentions of our company. Aside from our usual support channels, we’ve also utilized the use of video ...
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Go Daddy
Produced by: GoDaddy.com
Go Daddy's Social Media Team is committed to taking care of our customers above all else. Our 24/7 team interacts with customers through several Internet outlets reviewing comments, concerns and suggestions. Go Daddy recognizes the role social media has in today's daily interactions and engages with people in a public space about a wide variety of subjects ...
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eHarmony
Produced by: eHarmony
At eHarmony, social is as much about connecting with our friends & users in a deeper and more meaningful way as it is providing customer support or sharing information about our service. Whether it's cheering on an excited eH user with a promising first date, consoling a new friend/follower about a breakup, asking people their opinions about dating/relationship issues or ...
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Lauren Salazar, Social Media Manager at Weight Watchers
Produced by: Razorfish on behalf of Weight Watchers
Weight Watchers’ social media fans and followers seek support, inspiration and, above all, motivation for choosing a healthier lifestyle. They are online frequently, and even the smallest kernel of advice in their social media feeds can change their day and possibly change their lives. Enter Lauren Salazar. Lauren has dedicated countless hours of work to ensure that every Weight Watchers ...
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SquareTrade's
Produced by: SquareTrade
SquareTrade, the fastest growing warranty provider in the country, offers the first warranty designed to delight customers. From SquareTrade’s low prices and no-hassle purchase experience, to its intuitive online management and superior claim service, SquareTrade is the only warranty company to receive overwhelmingly positive ratings from customers. With nearly 2 million happy warranty customers, SquareTrade is changing the way that ...
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Got Questions? @RogersHelps has Answers
Produced by: Rogers Communications
Social media is about conversations - and we love listening and talking with our customers. Our team is committed to making it easy for our customers to do business with Rogers and we do this by actively sharing information, and engaging with our customers every day through Twitter, Facebook, RedBoard and our peer-driven Technical Community Forums.
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Citibank-LivePerson: Social Real-Time Engagement
Produced by: LivePerson
The @AskCiti - LP Chat integration enables a customer service rep to chat directly with a customer who has tweeted a question or concern. The Citi agent tweets a “click-to-chat” link to the customer, and once the link is clicked, an authentication page appears, prompting the customer to enter their online banking credentials. Once authenticated, the customer is then connected ...
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Tweetworthy!
Produced by: G Adventures
• The G Adventures brand is all over Twitter, all over the world, 24/7.• We have updates at least once every 60-120 minutes, seven days a week. Yes we tweet on weekends!• We give away prizes such as G-swag, travel vouchers and other goodies.• The @gAdventures account interacts with the online travel community via Twitter chats like ...
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Boloco
Produced by: PMG Public Relations
Boloco is a Boston-based group of 18 restaurants located throughout New England that serve traditional and globally inspired burritos, bowls, salads, smoothies, and shakes using a blend of bold, inspiring and often unexpected ingredients. Currently, Boloco engages with their customers via email, Twitter, facebook , and YouTube - and in person. Listening to their customers is ...
