Best Use of Social Media for a Consumer Product or Service

If Don Draper were alive today, he’d surely have “social media” in his job title and be pitching big ideas to brands on how to insert themselves into the conversation on the real-time web. This award honors marketing campaigns that have best integrated Twitter, Facebook, or other social media in a creative and meaningful way to successfully launch or promote a consumer product or service.

About Muck Rack

Muck Rack helps communications professionals, brands and agencies build relationships with journalists through social media by making it easy to find, monitor and connect with the right journalist at the perfect time. For more information, visit