Boldest Social Media Campaign of 2011
Social media favors the bold. What took the most guts to launch? What was the biggest and most successful risk? What was the hardest to convince clients to sign off on? This award honors the toughest social media sell that had the widest subsequent impact.
Winner
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VH-1 Do Something Awards: Give a Shit
Produced by: VH-1 & The Viral Factory
To raise awareness of VH1’s Do Something Awards, VH1 created its own spoof charity called “Give a Shit.” VH1 decided that startling, bad language isn’t offensive. What is offensive, however, is that fact that there are people dying from lack of clean water, rainforest devastation, famine in Africa and, well, a lot of other things. The goal of GAS ...
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The Twitter Candidate
Produced by: Toth + Co
Governor Buddy Roemer, the only Presidential Candidate fighting the unfair influence of $$ in politics, was finding it hard to gain traction because of his self-imposed $100 donation limit. (It costs money to buy air time!) In September 2011, we approached his campaign and recommended that he focus entirely on digital. In addition to re-designing his website + logo and ...
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9/11 Commemoration
Produced by: Frank Communications
FRANK is a communications agency that believes in the power of storytelling. Using relevant mediums, a story well told can move people and shape cultures. To commemorate 9/11 - a decade later, we've decided to recreate and share this incredibly powerful story in a way that's never been experienced before.
