Best Use of Social Media in an Awards Show
It will come as no surprise to media addicts that there are tons of award shows competing for Nielsen ratings, press coverage and audience participation. This award honors award shows that most effectively and creatively integrate social media into their nomination process, ceremony, or television broadcast. (While the Shorty Awards itself isn’t eligible to win this award, we do plan on submitting it for a Meta Award.)
Produced by: Viacom (MTV)
MTV harnessed its Twitter, Tumblr and second-screen savvy to break social media records during the 2011 VMAs, with social networks driving +76% more traffic than the previous year and raking in close to 5.6 million mentions on social media the night of the broadcast. Twitter saw 10 million @MTV #VMA-related Tweets on August 28 during the East Coast airing of ...
Produced by: Nickelodeon
The 2011 Kids’ Choice Awards were about letting our audience’s voice be heard and allowing true interaction and participation. By creating an amazing voting experience on Facebook that gamified voting with Nickelodeon’s iconic SLIME, giving fans the chance to broadcast their images on our digital Times Square billboard, and more - we made experiences that were original, engaging and just ...