Shorty Industry Award Categories

Best Use of Twitter in a Campaign

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Best Overall Brand Presence on Twitter

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Best Use of a Hashtag on Twitter

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Best Use of the Twitter Ad Platform

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Best Use of Facebook in a Campaign

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Best Overall Brand Presence on Facebook

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Best Overall Brand Presence on Tumblr

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Best Branded YouTube Channel

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Best Use of Foursquare in a Campaign

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Best Use of Social Media In Real Life (“IRL”)

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Best Viral Campaign

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Best Use of Social Media in a Mobile Campaign

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Best Location-Based Marketing

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Boldest Social Media Campaign of 2011

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Best Use of Video in a Social Media Campaign

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Best Social Commerce

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Best Use of Social Media for News

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Best Use of Social Media for Sports

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Best Use of Social Media for a Consumer Product or Service

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Best Use of Social Media for Customer Service

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Best Integration of Social Media with Live Television

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Best Social Media Campaign for Television

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Best Social Media Campaign for Film

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Best Social Media Campaign for Gaming

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Best Use of Game Mechanics (Gamification) in a Social Media Campaign

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Best Use of Social Media in an Awards Show

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Best Social Media Manager

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